Scholars have always talked about using social media as one way of reaching the potential customers of a given product and get a lot of benefits from this strategy. Comparing these two companies, Ford has been ranked as the number one company using Facebook to help itself, their brand and the stakeholders too. Ford is said to understand the ways of reaching the new market while GM does not seem to understand these methods. While GM tries to dictate where it wants its customers to go, Ford, on the other hand, tries to listen to its clients and make products that suit their customer's specifications (Carroll & Carson, 2010).On average, Ford has about 1.5 million Facebook fans while GM has about 378 thousand followers as an essential tool that is not only used to communicate but can get customer views through it. Social media platform cannot be the only tool to determine the success or failure of these companies in their marketing strategies (Cronin, n. It does offer a clue to the company's culture and how their clients view them. Excellent company performance in the market and overcome the competition from their rivals, it is always good to utilize social media as it can play a significant part in instilling more customer-focused culture to the given company.Give a recommendation on two (2) ways where a company within the selected product group could use marketing background for perfect differentiation in the marketplace to gain an advantage over its competitors.The two companies can use information from the market to differentiate themselves from their competitors in various ways and can lead to gaining some advantages from the market based on the accuracy of using the information given to overdo their competitors.Efficiency is the input ratio to that of outputs. The companies Input refers to the materials used in the production process, labor employed and the overheads. The outputs are measured as the number of products or services that a given company produces.
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