However, the benefits of marketing orientation are fulfilling. Tesco’s marketing orientation aims at critically meeting the needs of the consumers, and thereby makes timely transformations of the products, based on the customers’ needs and the ongoing research customers (Leadley and Patrick, 2004, 402). Tesco evidently conducts numerous researches, and this research has enabled the incorporation of a wide range of products that include mobile electronics, fuel, and other assorted products under Tesco Company.Tesco marketing orientation has capacitated the firm t increase the number of loyal clients across the various nations where they conduct business. Besides, Tesco’s reputations of diverse innovations and technological improvements are perceivable. For instance, Tesco consumers’ Clubcard has been significant in attracting and retaining a strong client base. Tesco has also significantly increased efficiency across its retail outlets, particularly in the UK. The incorporation of technology has also increased the customer base, owing to the emergence of online customers.This has enabled the firm to have a significant growth, thereby making it the third leading retail firm within the UK. The profit maximization within the firm is also evident, owing to the continuous expansion and incorporation of diverse products and services under Tesco business. However, this comes at a significant cost (Kotler and Armstrong, 2013). Tesco ought to embark on employing dissimilar skilled individuals, tasked with the responsibility of conducting these researches, and negotiate with various firms for collaborations. Additionally, the decision-making process within the firm may be slow. Additionally, since the firm operates numerous retail outlets within UK, the central management of these firms may prove to be challenging. The introduction and management of technology-oriented sales also prove to be extremely costly.Various internal and external factors have a significant influence on how Tesco Company operates it business. While looking into the macro environmental factors, one ought to consider the PEST analysis. To begin with, the political factors have significant influences on the way Tesco conducts its business (Kotler and Armstrong, 2013). In the UK, the government policies endeavor to promote a fair platform for various business firms to conduct their operations. As
Bush, Ronald and Shelby, Hunt, 2011, Marketing Theory: Philosophy of Science Perspectives, Marketing Classics Press, Texas.
Kotler, Philip, and Gary Armstrong, 2013. Principles of marketing. 6th European ed. Pearson Education Limited, Harlow, England.
Leadley, Peter , and Patrick, Forsyth. 2004, Marketing: Essential Principles, New Realities Kogan Page Series, Kogan Page Publishers, London.
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