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Portfolio Project Essay Example

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Portfolio Project

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GM majors in the designing, manufacturing and production of vehicles and vehicle parts. The company also markets and distributes vehicle and vehicle parts. The corporation also offers financial selling services. GM’s target market are global consumer of vehicles. The organization produces 37 vehicle for the global automotive market. The organization has at least a single manufacturing centers in 120 countries across the globe, with a total of over 200,000 employees. Its main car brands are Opel, GMC, Cadillac and Chevrolet (General Motors, 2015). These vehicle have a high demand across the globe.GM has also numerous subsidiaries across the globe. These subsidiaries enable its creation of products that are desirable for the global market. From 1931 to 2007, GM recorded the highest sales rate in the automotive industry. This success is attributed to its effective global market penetration techniques. In the 2009 reorganization the corporation dropped three vehicle brands, Hummer, Pontiac and Saturn (General Motors, 2015). However, the corporation remains one of the largest vehicle manufactures across the globe. In addition, GM has one of the five largest IPOs in the entire globe after the 2010 first public offering. With a proper marketing plan, the corporation may be able to emulate its success prior to 2008.The major strength of General Motors Company is the brand. In an argument by Dacko (2008) the brand an organization has created may be significant in its market significance. The author further asserts organizations with a major brand have an easier task in developing market penetration and recognition techniques (Dacko, 2008). All consumers in the automotive industry recognize the GM brand.Anther strength is the vehicle under General Motors. Since its inception the organization the product selection has been exception. The corporation has t its exposal major vehicle brands across the globe. For instance, Cadillac, Opel, GMC and Chevrolet have attained global recognition for their quality. Bose (2010) points out that product selection of an organization also determines their market performance.One major weakness of the organization is the massive competition in the automotive industry. Numerous automotive corporation have established global trademarks and brand. In addition, these corporation have acquired a huge market sector that was previously dominated by GM. For instance, the

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Bose, C. (2010). Modern Marketing: Principles and Practice. New Delhi: PHI Learning Pvt. Ltd

Dacko, S. (2008). The advanced dictionary of marketing. Oxford: Oxford University Press.

General Motors. (2015). Retrieved from http://www.gm.com/company/aboutGM.html

Grewal, D., & Levy, M. (2014). Marketing. New York, NY: McGraw-Hill/Irwin

Kerin, R. (2012). Marketing: The Core. New York: McGraw-Hill Ryerson.

Kotler, P. & Keller, K. (2012). Marketing Management. New York: Pearson Education Limited.

Krugman, E. (2013). Consumer Behavior and Advertising Involvement. London: Routledge.

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preview essay on Portfolio Project
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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