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Some ethical forums champion the need to reduce the amount of chemicals used for the agricultural processes of the raw materials. For instance, the use of chemicals like insecticides should be below 10% because the employees are exposed to such toxic materials that endanger their lives. Besides, these chemicals are released into the environment to cause additional harm to the flora and fauna (Heller, 2014; Schaeffer, 2014). Therefore, environmental factors associated with climate change associates with ethical virtues of the fashion industry. Climate change on its own affects the trends of the clothing that consumers would purchase and therefore change in fashion (MailOnline, 2007; Environmental Leader, 2014; 2007). Experts in the fashion industry believe that the increasing changes in the patterns of the weather have a stake on the choice of the fashion and the consumer trends.When the weather becomes unpredictable, the apparel industry has the challenge of meeting the consumer changing trends occasioned by the unpredictable weather patterns (Environmental Leader, 2014; 2007). The changes in the fashion calendar would soon be dictated by the weather patterns, which worries fashion experts because the changes are unpredictable. The environmental impact for fashion has been increasing. For instance, cotton, which accounts for about 3% of the water usage, has created a gap that require immediate attention (Environmental Leader, 2014; 2007). If the trend is not addressed in time, it is postulated that by 2030, the amount of water to be used in the fashion industry will exceed the available supply by about 40 percent (Environmental Leader, 2014; 2007). Therefore, the fashion industry has challenges that need close attention. These challenges, from ethical perspective, environment, climate change, and even eco-friendliness may affect the life of the future generation, hence the need to involve all industrial players in devising measures that would make the industry sustainable.Analysis of the macro-environment requires identification of factors that affects essential elements of the business. In most scenarios, the analysis assesses the demand and supply chain levels, and how the external and internal factors may affect the two factors and influence the profitability (Lauring, 2012; Matsumoto et al. However, the analysis

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  • Pages: 16 (4000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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