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The Portfolio 1 Task is called a 'Back Translation' exercise: we take a finished piece of marketing communications work e.g. an advertisement and 'work backwards' i.e. imagine the creative brief that was the basis of the creative work Essay Example

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The Portfolio 1 Task is called a 'Back Translation' exercise: we take a finished piece of marketing communications work e.g. an advertisement and 'work backwards' i.e. imagine the creative brief that was the basis of the creative work

Consumers especially workers engage in various duties and activities on a daily basis. Such activities tend to destroy their hands especially if there are no protective devices. The available hand gloves are either made for very intensive jobs or are expensive to afford. The Dragon hand gloves is made of very high quality materials and can be universally applied in the daily activities of the target consumers.Encourage the consumers that the dragon hand glove is 100% protective and assure them that it is the safest and can possibly prevent them from any physical harm especially during their daily activities either in the house or garden.The brand name (Dragon) is an important feature in setting the tone as well as the personality of dragon hand gloves. However, it is also the most important element in marketing activity. This is very important because it brings a difference and at the same time, replicate the overall brand of dragon hand gloves.Dragon hand gloves are strong enough, elastic and long life. The consumers will enjoy it to the maximum level when using it and above all, the consumer is assured against any injuries associated with daily duties in the house or outside the house.Since my target group is consumers that are involved in various activities in or outside the house, it will be prudent and paying to promote the product through print and non-print media. The non-print media will include the television and radio stations whereas the print media will include the dailies and other commonly read magazines.Cross (2009) states that a good creative brief should be able to say what the project is, the person the project is for, the reason behind the project, what should be done by whom and when as well as the place and how it will be used. In summary, creative briefs are very important in running a project simply because they give us a clear picture on how we can make those particular projects successful in the market., Johnson, K., & Turoff, M., 2006, Experiments in Group Decision Making Communication Process and Outcome in Face‐to‐Face Versus Computerized Conferences. Human communication research, Vol., Horselenberg, R., & Muris, P., 2011, The Creative Experiences Questionnaire (CEQ): A brief self-report measure of fantasy proneness. Personality and Individual Differences,

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preview essay on The Portfolio 1 Task is called a 'Back Translation' exercise: we take a finished piece of marketing communications work e.g. an advertisement and 'work backwards' i.e. imagine the creative brief that was the basis of the creative work
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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