This news are sometimes designed in a way that is often replete with catchphrases, metaphors as well as various symbolic devices that offers a shorthand approach to suggesting an underlying storyline.The devices are critical in the provision of a rhetorical bridge through which discrete bits of data are provided in a special context and association to each other. In this case, the case becomes instrumental in the process of advancing various political agenda across the political divide.In many countries, journalists play a central role in influencing people’s decisions in the voting process (Schultz 26). In several instances, journalists have made a big contribution towards anger and alienation among the electorate in many countries during the voting process. Many people make their decision depending on the information relayed in the various media; this can be associated to politics, social and the economic dimension.If it happens that a single theme that overrides all the others is created in the media then it becomes the subject of debate among the electorate. This is the reason why campaigns seem to be distant from the various concerns that the electorate often has. In this case, a disconnection seems to have been developing between the people and their respective leaders (Dahlberg 36). The media, instead of acting as the important bridge to this development, it has seemed to create and maintain it in the way it makes the reporting of the various issues in its news.As far as political campaigns are concerned the kind of. Politics Involving the Media, And Reasons the Media Is Used as a Prime Outlet for Reaching the Public And How It Works.
Dahlberg, Lincoln. Discourse Theory and Critical Media Politics. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2011. Print.
Hassan, Robert. Media, Politics and the Network Society. Maidenhead: Open UP, 2004. Print.
Iyengar, Shanto, and Jennifer McGrady. Media Politics: A Citizens Guide. New York: W.W. Norton, 2007. Print.
Rozell, Mark. Media Power, Media Politics. Lanham: Rowman & Littlefield, 2003. Print.
Schultz, David. Its Show Time!: Media, Politics, and Popular Culture. New York: P. Lang, 2000. Print.
Street, John. Mass Media, Politics and Democracy. Houndmills, Basingstoke, Hampshire: Palgrave, 2001. Print.
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