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Globalization has had various effects on the industry of hospitality. The positive impacts are exposure to diverse cultures, large market, economy development, technology advancement, promotion of creativity, increased job opportunities, development of travel industry, and availability of international services. Exposure to different cultures will help managers in the hospitality industry to learn different cultures as they interact with people from different walks of life. Globalization has increased customer base, as people travel for businesses and holiday, health and other purposes (Swiss Statistics, 2000). This increases the market for the industry of hospitality, with major income from international visitors. Visitors from various cultures, cuisines, customs and languages ensure variety of services that meet their needs. This greatly improves the hospitality industry, and Mirvac Group of hotels will reap this benefit.Globalization also has negative effects on the hospitality industry like language barrier, cultural barrier, disasters or events in other countries, seasonal environment, bad habits, and crime rate increase. Though these may be a barrier to the hotel investment in Switzerland, the management should still invest here but employ people with wide language and cultural knowledge. These employees will effectively handle and serve different people from different cultural and language backgrounds.The tri level political system in Switzerland is very effective, because county and state governments are highly controlled. They are very understanding situation as well as solving problems compared to the federal government. Due to the small nature of political offices, they are able to quickly react and make appropriate decisions. To ensure that all citizens easily access government information, government offices are set up in both rural and urban areas. Furthermore, 100,000 signatures of popular referendum allow them to demand for changes relating to business practices, law, and environment among others (Confederation Helvetica, 2000). This acts as a very important base that ensures business success in the area. Therefore, Mirvac should invest in this country, since this offers strong potentials for business success.Switzerland is a country that is very politically stable. In addition, its institutions are also stable which is greatly attributed to the presence of Federal Council’s Collegial


Confederation Helvetica, The Federal Authorities of the Swiss Confederation. Retrieved on 23rd July, 2011.www.admin.ch

CIA, The World Fact book, Organization for Economic Co-Operation and Development. Retrieved on 23rd July, 2011. www.cia.gov. www.eocd.org.

Swiss Agency for the Environment. (2000). Forest and Landscape. Retrieved on

23rd July, 2011. www.saefl.ch.

Swiss Federal Banking Commission. (2000). Swiss National Bank. Retrieved on 23rd July, 2011. www.ebk.admin.ch.

Swiss Federal Office of Public Health (SFOPH). (2000). -Swiss Statistics . Retrieved on 23rd July, 2011. www.statistik.admin.ch. www.admin.ch/bag/, 11/26/00.

Swiss Statistics. (2000). Organization for Economic Co-Operation and Development. Retrieved on 23rd July, 2011. www.eocd.org. , Retrieved on 23rd July, 2011.

preview essay on Please see the attached paper
  • Pages: 9 (2250 words)
  • Document Type: Research Paper
  • Subject: Business
  • Level: Masters
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