Switzerland is a Headquarter for many international companies. A recent survey finding (Swiss Statistics, 2000) shows that 74% of European countries would prefer to make Switzerland their companies’ home. Business executive rates Switzerland at 71% in terms of quality of life (Swiss Statistics, 2000). Swiss Statistics observes that the uncountable benefit has attracted more than 6,500 international foreign companies that are currently located in Switzerland. It has an attractive market, offers unique production skills, and serves as a gateway to Europe. It is strategically located at the center of Europe, which ensures easy accessibility of all European markets. It is referred to as the center of competitiveness in Europe, as it plays an important function in financial markets internationally. It is also the center for many international organizations like the World Trade Organization, WHO and the UN, among others. Therefore, the hotel industry can do well here as there are many potential customers who have to eat and spend in hotels.
Presence of international trading companies, law firms, and insurance companies, freight forwarding companies, security firms and surveillance firms certify Switzerland as a truly global business center. Switzerland has greatly improved over the past years as an investment center. It continually enhances foreign and domestic investments through improvement of circumstances and conditions.
Expansion of Mirvac group of hotels to Switzerland will improve the company’s reputation and image. Switzerland is an international country and presence of these hotels will ensure its loyal customers get their services, away from home. It will also make it be recognized internationally, as many foreigners come here. Therefore, it will market it internationally, and hence, investing in other countries will also be easy. Investing in Switzerland is, therefore, an important strategy for the company’s future prospects.
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