Building a network can be used to expand customer closeness that has become today’s mantra (Hutley, 2009, 11). A firm can make its product look appealing to entice a wide range of customers, hence widen its market (Evans& Mcken, 2010, 50). In addition, a company can reach its target clients very easily through its company profile hence save resources like time (Dailey, 2009, 7). Social media provide ground to monitor discussions about the organization hence make the firm sensitive to customers (Craig & Sweeney, 2010, 82).Social media is an education resource. It gives free information from competitors, other brands and acquaintances (Jackobson, 2009, 87)).it helps in managing of a company’s reputation. This is possible as one can see what customers think about its products hence can act accordingly (Weinberg, 2009, 76).It has helped me realize that besides my academic qualifications, an employer will look for what else I have to offer in addition. With the current increasing numbers of fresh graduates and more people undertaking higher education, one has to develop other skills outside my classroom. These skills are ability to adapt fast in a changing environment, and competent in communication with clients and colleagues. With this revelation, I have to develop a variety of transferable skills to succeed professionally. These skills will build me to become a professional who is receptive to technical, social, cultural, economic, and change in environment. Business contexts today needs an individual who are aware of their role in building the organization they are situated and should be equipped with practical skills to work effectively in their respective part. To develop these skills I will have to make good use of the assets at my disposal. One of these assets is found in my university. This academic staff is well equipped with resources and appropriate support. Second, is participating and being active in societies, clubs, and life in the university. Third, is being involved in the university’s Work Integrated Learning program (WIL). The program involves students being exposed to cooperative education, sandwich years, learning that is industry based, fieldwork, acquiring internships and job placements. I also have the opportunity by taking a personal initiative of developing my employability skills. This is by; securing employment that is part time, participating in community work also offering voluntary
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