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Performing arts business management marketing in Asia Essay Example

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Performing arts business management marketing in Asia

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Music, dance, theater and other forms of life arts that are staged in front of an audience.1 These arts provide not only entertainment to the audience, but at times act as settings for social interactions or as promoting cultural education.2 In some cases, it has been found that people relate their self-identity and self-esteem with the type of performing arts that they patronize.3 There is a wide range of experiences that the audience may drive from the Performing Arts. These may include, in addition to the creating a social experience for those who are involved as audience, also creating a ‘mood’ or emotional experience for them. Performing arts in turn largely divided into two specific types, popular and classic. While distinction is not well defined, there is a difference in how the two are perceived and on how the audiences of the two differ from each other. While classical forms of performing arts are relegated to orchestra symphony, operas and theatres, popular forms of arts include music like pop, hip-hop, souls, metal etc. Another difference that marks the two is the perception that classic performing arts need the audience to be educated and cultured, and hence largely belong to social and economical elite classes, while the popular arts command audiences who are raw and young.The Performing arts, especially the classical musical symphonies and operas, have been traditionally financed through individual or governmental funding and subscriptions from patrons. There have been few attempts to bring these performing arts as a mainstream entertainment medium, popularized among the masses and supported through revenues generated by ticket sales. There has been a lack of marketing effort focused towards making the performing arts organizations self-sustaining financially and ensuring that they find popularity among the larger public.4 While this approach works in cases where a large section of the audience are educated, culturally aware and self-motivated to spend their time and money on the classical performing arts, it may fail in cases where the audience is not developed enough to enjoy this form of art that is considered as ‘elite’ or ‘high class’ . The performing arts organizations may also face intense competition from other modes of entertainment like popular music, video-gaming, outdoor sports, sports events, theme parks, movie theatres etc.The current therefore aims to explore the difference in how the performing arts, and

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preview essay on Performing arts business management marketing in Asia
  • Pages: 40 (10000 words)
  • Document Type: Essay
  • Subject: Unsorted
  • Level: Undergraduate
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