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Paper Assignment 2 Essay Example

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Paper Assignment 2

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For example, MTV programming in Africa is different from that of Asia, UK and USA. A good example is that of South Africa. MTV South Africa has been optimally localized to showcase programming as well as presenting and advertising that are totally South African. As such, this option seeks attract a larger audience of South African viewers. Some of the localized programmes include the likes of: The Official African Chart and The Base Chart Show – both of which air different South African music genres.In addition to that, MTV South Africa goes by a website name - www. Another good example is that of MTV Asia which has been categorized into a number of region specific MTV channels such as MTV Mandarin, MTV India and MTV China just to mention a few. As such, programming, presenting as well as advertising has also been localized to suit the different cultures in each of these regions.Despite that airing progress, there still remain a number of shows that are not entirely South African. In an article by Banks (1997), MTV networks in a number of countries and/ or regions still have some form of US cultural influences. This means that, regardless of the fact that MTV Africa showcases African programming, presenting and advertising, it is without doubt that they still do showcase American programming to their audiences who are mostly the youth. In the case of MTV South Africa, there are a number of channels from the UK feed as well as French speaking feed such as MTV Base Top 10 and Le Top Base. Based on that aspect, it can be vividly stated that MTV employs a dynamic multidirectional media approach as compared to the transnational media networks with regard to the different regions that they do operate in.The global media systems include the likes of: print media (newspapers, magazines); outdoor media (posters, billboards); electronic media (TV, radio, cinema) and online media that incorporate TV, radio and newspaper. With regard to the articles discussed above, the global media systems in focus are transnational television networks such as Nickelodeon and online television streaming networks such as MTV.Transitory medium that projects real time audio and visual output – Transitory medium is that which cannot be recorded under normal television viewing. As such, television networks have the capability to only give sound and pictures as output. Due to that, a lot of people prefer real

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References

Ball-Rokeach, Sandra J., and Melvin L. DeFleur. "A dependency model of mass-media effects." Communication research 3.1 (1976): 3-21.

Banks, Jack. "MTV and the globalization of popular culture." International Communication Gazette 59.1 (1997): 42-60.

Lustyik, Katalin. “Transnational Children’s Television: The Case of Nickelodeon in South Pacific.” 25 Feb 2010. Web. Retrieved from: http://gaz.sagepub.com/content/72/2/171

Schiller, Herbert I. “Communication and cultural domination.” New York: ME Sharpe, 1976. Print

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preview essay on Paper Assignment 2
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Journalism & Communication
  • Level: Undergraduate
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