USA is the second largest exporter of the soft drinks, which generates about 786 million $ in 2014 (Schaffer Agusti and Dhooge 2014). The flexibility in the regulations can help the Atlantic Quench to increase its sales outside the boundaries of the USA.In the soft drinks industry, there are always changing worldwide regulations, which encompasses USA, UK and Canada, explains that in every unit of industry there should be standardized procedure and practice which has to be applied with some adjustments or without adjustments (De Mooij, 2013). So, Atlantic Quench has to look upon the changing regulations of the government time by time.Moreover, changing regulation encompassing nourishment guidelines and marketing activities in USA industries (Newman et, al. The effect of such regulations can make Atlantic Quench run on the same track on which its competitor is moving on.As from the chart below, there is a rise of GDP in U.S and Canada and decrease of GDP rate in UK from year 2014 to 2016. Positive GDP development proposes a healthier economy and more potential buyers of Atlantic Quench.The forecast of the GDP growth in USA and Canada is expected to be positive in the upcoming years. This upward progression means that there is prosperity expected in the upcoming years which promotes healthier life and so entices the customers more.The unemployment rate of the USA and UK was high in the year 2010 but decreased in 2015. The decrease in the unemployment rate also states stability to the economy of the United States and this means the lower the unemployment rate, the higher will be the customer’s attitude towards buying luxury items like juices and drinks.There is a changing customer behavior that moves towards healthier items in accordance with government activities (Newman et al. Such behaviors and attitudes supports balanced eating patterns and also the risks of disease of sugar.According to (Schaffer et, al. 2014), lifestyles, fashion and trend have also changed in the USA and UK due to the stability in the economy. This change has a direct influence on the Atlantic Quench because it is providing the drinks, which are highly acceptable and wanted by the customers of today’s economy.Atlantic Quench has been very innovative and creative in providing nutritious and healthy products due to its research and development
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