The business orders of the organisation are performed on the basis of placing the orders at a shop or alternatively, placing the orders centrally. In this context, all the orders of the organisation are delivered by the respective outlets or stores. The retail outlets or the stores are independently owned and perform the business transactions under Pinnacle brand name.From the perspective of the business operations in relation to order distribution and processing, Pinnacle places its business orders from one shop to other shop within the UK. In order to place its business orders in the overseas regions, the organisation executes this sort of business operation through its established mode of central operation. In terms of performing direct sales, the organisation fundamentally conducts its direct sales through a nationally advertised free contact number, online sales through making use of the website of Pinnacle and direct mailing responses that come over phone. It has been viewed that the main business operational systems of Pinnacle include paper based system for taking business orders from the customers by contacting them directly over telephone and PDQ (credit card swipe) machines for the purpose of effectively processing all credit card related payments. Furthermore, the other chief operational systems of Pinnacle include the website of the organisation for performing online sales and an outdated Automated Call Distribution System for directing the calls of the customers in relation to the placement of the business orders of the organisation. In this context, Pinnacle should introduce a unique or innovative Automated Call Distribution System that can direct more customer calls and thus ultimately can raise the business orders of the organisation by a significant level.On the basis of the flow chart, in relation to the business objectives along with the level of the customer service of the business organisation, it has been recognised that Pinnacle follows a simple business operations management procedure in order to attain its expected business targets. According to the diagrammatic view of the flowchart, the organisation generally places its business orders through online means by the implementation of the website of the organisation. This particular performance of online business operations could be advantageous for Pinnacle due to the changes in the purchasing channels along with the
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