Also, consumers who are not satisfied by the advertisements, find a form to fill what they think the advert does not achieve and how it can make. The online advertisers look at the same to ensure they satisfy the consumer’s tastes.As the online merchants collect data across multiple external websites about the users the user’s online activity, they can identify the user’s desires to deliver more targeted advertising. The advertisers can also target their audience by using a contextual advertising to provide displays advertisements related to the information on the web page where the advertisements appear. The retargeting, behavioral targeting and contextual advertising ensures that the sponsors provide what the customers are willing to have thus resulted in more purchase, from the customers that results in more income hence more growth in the online market. The online merchants are also able to deliver adverts based on user’s suspected geography through Geo-targeting. It is possible through the use of users IP address which communicates some geographic information. The geographic information is refined by other proxies or details to narrow the range of expected locations. It is of great importance to the online advertisers, because by identifying the geographic location. They will be able to know the particular good or service that individual people in that locality need most, and provide relevant adverts related to the same. Many people will be able to get access to that good or service through online marketing thus resulting to advancement in growth.Advantages of the online marketing as opposed to the offline marketing is that, the online merchants can reach their customers faster. Also, they are also able to use Geo-aiming, to show various exhibitions to the consumers geography. The online advertisers are also able to track if the user has seen a particular advert in order to reduce the unwanted repetitive exposures and provide adequate time gap between exposures. Online advertising is also able to reach nearly every customer globally and once advert design is complete it can be on mediately. Furthermore, it is easier and faster for online advertisers to modify or replace their adverts than their offline competitors.There is low cost of electronic communication that reduces the cost of exhibiting online shows compared to offline ads. Online publications and in particular social media, provide a low-cost means
Works citedHarris, Interactive. (2014). TRUSTe Consumer Privacy Confidence Index (Research Report)-US.
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