Rational consumers or traveler are now settling the cost effectiveness and have shifted attentions towards private travel arrangement through internet. In addition, the hotel and airline reservation has remained the private role of the travelers saves tothe world digitalization. Subsequently, the online reservation relieved the role of travel agencies that prompted the managers of the travel agencies to vastly invest in online marketing trough continuous environmental screening and scanning on chief strategies to boost itsFor instance, the travel agencies have employed to a great use of internet where they disseminate the newsletters that talks about issues affecting the travel industry. Therefore, only firms that have incorporate internet marketing in their marketing plans benefit from the increased competitive advantages. The greater percentage of the travel agencies is small and medium size enterprises operated and ran by the family or private firms. Therefore, there are few known bigcorporations of travel agencies and thus they demonstrate serious weaknesses due to the threat by a number of qualms in their operating environment, declining market power and share as well as profitability levels.The chief opportunity available for the travel agency is the ever increasing demands for their services despite being buffeted by the Airline policies. The travel agencies face a reduction in booking commission fees due to such Airline policies as e-reservation and e-marketing. However, in spite of the continuous fluctuations of complex fare systems, procedures of schedule and ticketing, the inputs of travel agents have remained unquestioned as travelers persistentlyIn addition, the ‘we take you there travel’ firm demonstrates a customer-first convention. The firms cooperate culture implies create brand awareness driven by quality and implement systematic management. The firm’s intentions are evidential spearheaded by the urge to supplyHowever, the firm has an opportunity to benefit from the increased demand for its products by incorporating information technology within its marketing plan. The range of service and products such as travel list arrangement with its customers, booking airline, applying forVisas for customers as well as tour guide services can no longer effectively be done manually. The manual operation will mean more time consumption alongside low efficiency. The firm can thus open website
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