The other noticeable content of the article can be termed as that the concept of free parking, which has been attributed to provide considerable economic advantages to the local taxi drivers along with contributing to the economic development of the region on the whole by Shoup (2011). This statement in Shoup (2011) is agreeable, as the proper parking system will add value to the economic development of the city as well as the nation. Shoup (2011) also highlighted that the cities, which adopt the free parking system, does not essentially aim at raising the amount of corporate revenue of the city. Rather, it is often attributed as beneficial to reduce the traffic congestion in the roads and make the people aware of the needs for a sustainable urban design. Free parking facility also aids in bringing about urbanization within the city, as it has been proved in many of the cities of the US (Levy, 2012).Performance pricing of parking is one of the measures adopted by most of the cities, as stated by Shoup (2011) in the article of free car parking. As per the analysis of the article, it can be affirmed that performance pricing strategy aids the urban planning system of the transportation sector providing three of major benefits. The initial benefit of the performance pricing strategy in car parking is that through the system of curb parking system in accordance to the performance pricing, the public can avail the facility of easily available parking blocks and within a reasonable range of price. The other benefit that can be derived through such an approach is smooth development of the transportation system of the city. The curb parking is also quite likely to provide systematic traffic rules and subsequently, prevent from unnecessary overcrowding of the traffic. The prevention of traffic overcrowding can be done with the introduction of two or more parking blocks in a particular region or county area. Finally, the other benefit that can be extracted from the performance pricing is that the local economy of the city will be improved. Performance pricing strategy provides the customers with a standard and reasonable range of parking fare. Adopting this strategy, more and more people are likely to be attracted towards availing the use of parking lots and aid the local authority with better amount of corporate tax. Hence, it is
Association of Collegiate Schools of Planning. (2011). Urban and regional planning. Retrieved from http://www.acsp.org/sites/default/files/2011_ACSP_Guide.pdf
City of Seattle. (2014). 2011 Performance-Based Parking Pricing Study. Retrieved from https://www.seattle.gov/transportation/parking/performancepricing.htm
Levy, J. M. (2012). Contemporary Urban Planning. USA: Pearson Education.
Ministry for the Environment. (2005). Urban design case studies. Auckland University of Technology, 1-100.
Moughtin, C., Cuesta, R., Sarris, C., & Signoretta, P. (1999). Urban design: method and techniques. United Kingdom: Architectural Press.
Shoup, D. (2011). Yes, parking reform is possible. The magazine of the American Planning Association, 31-35.
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