It’s better not to attack established services and products. Avoid them until you have a competitive advantage4. Avoid price wars5. Make the distribution chain short by eliminating unnecessary middlemenNissan has fulfilled most of these features of marketing in the past. Nissan has especially been able to avoid price wars due to the Japanese nature of doing business. Target market and Competitive advantageNissan U.K’s market was primarily the Great Britain. After the establishment of the manufacturing plant, it could export to the neighboring countries in Europe. There are many new products, but not many new competitors in the marketplace at the moment. The established car makers have been around for some time. This makes it difficult for new organizations to enter the market. Despite that, an occasional new electric car hits the marketplace now and again, through a new company but do not seem to last very long, however. Nissan’s strategy of improvement should help them survive the threat of substitute productsManagement of the Nissan United Kingdom under Octav BotnarOctav Botnar who oversaw the operations of the Nissan United Kingdom can be said to have led a very strong management role that enables Nissan UK to be the biggest importer at the time of his leadership. The sales surpassed those of Toyota under his leadership. He was sent to Datsun from the West Germany to restructure the Datsun in the U.K which as ailing and bankrupt at the time. He managed to turn it around and even increase the company sales by about 300% with substantial profits. . Nissan Motor Corporation.
ReferencesKim, Yang-Chan (2008). Japanese Inward Investment in UK Car Manufacturing (Explorations in Asia Pacific Business Economics). Chicago, IL: University of Chicago Press.
Please type your essay title, choose your document type, enter your email and we send you essay samples