They produced twice as much with the same number of people. Over half of the employees maintained a 100% attendance record, which showed that it was a good working environment.The majority of the companies despite heavily polluting the environment with their products and their waste, all hide behind the phrase, ‘it’s proprietary, it’s legal’. The current environmental laws do not stop pollution, they only slow it down. They do not realize that in their quest to achieve maximum profits in the shortest times; they are cutting short the lifespan of the environment, in effect shortening their lives.DESIGNTEX which is a leading designer and manufacturer of textiles for commercial interiors wanted to create a product both environmentally friendly and profitable. Its executive got in touch with William McDonough and Michael Braungart and decided to follow through with the company’s goal. The Swiss Chemical Giant CEBA-GEGY was convinced to work with them accepting that it was very risky. The McDonough Design Protocol tested 1600 dyes provided by CEDA-GEGY to determine whether they caused illnesses and found only 16 met the required standards. This was enough. They set out from day one with no compromise on aesthetics or performance. Profits increased, workers became contented and customers were satisfied.William went to Nike and asked them to incorporate sustainable design into their products. The question was whether Nike would take the financial risk after all the success they had had with their status quo. After intensive research, in May 2001, Nike introduced a new rubber sole free of harmful ingredients, which gelled with the concept of sustainable design. The new design also protects their workers’ health. With every step, Nike customers now work with nature, instead of against it. The New Ford Company also came on board with the idea of sustainable design. They term it a sound business decision, both environmentally and socially.Throughout the years, the state of the environment has continuously grown worse, making the need to have a paradigm shift in the human thought process important. Life has continuously deteriorated in the sea, in the air and on land. This has led to continued shifts in the processes involved in the conservation of the environment. The concept of sustainable design has evolved to include
Donald Horn, L. D. (2013, March 18). Sustainable Design. Retrieved March 20, 2013, from U.S General Services Administration: http://www.gsa.gov/portal/content/104462
Ecoist. (n.d.). 25 Environmental Agencies and Organizations. Retrieved March 20, 2013, from WebEcoist: http://webecoist.momtastic.com/2008/09/24/25-environmental-agencies-and-organizations/
Jong-Jin Kim, B. R. (1998). Sustainable Architecture Module: Introduction to Sustainable Design. Michigan: National Pollution Prevention Center for Higher Education.
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