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The New Product Marketing Strategy Essay Example

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The New Product Marketing Strategy

Android TV has enhanced pictures, beautiful design, and innovative control. This product has 4K Processor which enable it has stunning picture quality. It has inbuilt precision detail enhancer, precision mapping that enable it brings out lifelike colors, as well as dynamic contrast enhancer.As in any business, the success of a particular business lies within the ability of the management to position itself strategically and so establish the products or services being offered (Cavinato & Flynn 2006, 78). Additionally, Arnold (2011, p. 28) observed that the success of the business is also determined by the company’s ability and its management to compete and maintain its competitive edge among its array of competitors. That is to say, the company’s constant development and innovation of its products line and the continued growth of its clientele base helps define the corporate standpoint of the company (Crawford & Benedetto 2011, p. In this regards, therefore, Sony Corporation introduced Bravia Android TV into the market, Sony Corporation launched a competitive and compelling brand that basically was a differentiated brand of high quality purely based on reality.To gain a wider viewership and product awareness, Sony introduced advertising campaign featuring TV spots such as “Balls,” “Paints,” Play-Doh” and “Pyramid” which were particularly designed to get the viewer think of visual worked as made up of pixels of color and of the combination of those pixels as the key to pleasurable viewing (Cavinato & Flynn 2006, p. In TV business, Sony Bravia had continued to enhance the product strength with an aim of increasing the sales and product value. Evidently, by unique incorporation, Sony-developed features such as the X-Reality PRO image processing engine and Triluminous Display” wide color displays which constantly enhance the image and audio quality of Sony’s full HD TV models as well as expanding its 4K LCD TV lineup. This has seen the sales and profitability of Bravia TV products increase in the recent years. To meet the continually growing market, Sony continue to launch models - such as the newly launched Android TV - that are tailored to meeting local needs in order to increase sales volume while at the same time continue to reduce fixed and operational costs (Williams 2012, p.Furthermore, in reference to the strategies that Sony employ to meet its marketing objectives and goals, Crowther (2012, p.

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preview essay on The New Product Marketing Strategy
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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