The company believes that with satisfaction delivered to the families, the needed provision to achieve the desired market share and growth is achieved.The company’s main mission is to establish a profitable organization to gain recognition within the California state to acquire the largest market share. To achieve this fete, the company expects to offer satisfactory entertainment to the family while targeting children using the Disney theme. Sacramento County will provide the basis using the Disney theme that is non-existence in the other entertainment parks.The established research articulates the success of the strategy to be promoted by the parents and children of each household. The children aged (4-12) and adults up to 54 years impact the decisions made in designing the facility.The company’s main strength lies in facilities that it possesses. This enables it to provide services to the target demographic without discriminating on the services to be offered. Using Disney used as a brand to promote the company accords extra advantage because of the popularity achieved over the decade. The company stands the chance of thriving in the market with the brand as a leading market strategy to gain popularity within Sacramento. The company’s willingness to implement a strategy to offer affordable rates to the family unit serves as a selling point for the company. The staffs to be employed within the new company have been recruited from experienced companies to operate a wider range of services within the entertainment facility.As the first company with the desired brand name and services within Sacramento, the company will establish a strong connection with customers with minimal competition hence more clients with the proper advertising strategy. Disney has already established the brand name worldwide, and therefore a recognized entity to consumers to establish the market recognition. With the location in leading centers where the population cluster is congested, there is bound to be a positive response from the demographic that holds a larger children population.The main weakness presented to the company is the lack of enough experience within the market. There is an assumption that the company is expected to witness the growth with the brand name recognized to the market. However, the demographic may present a
Hussain, Mahmood. Marketing Plan (Sample). 2009. Web. 26 March 2012.
Available at: <http://userwww.sfsu.edu/~hussain/mktg649/f09649gprsmpl.pdf>
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