Therefore, amusement platforms and technological application introduced by the west have left dramatic impact on the food patterns, recreational style, educational sources and professional activities of third world countries in general (Macionis, 2008).Being one of the most essential parts of everyday human life everywhere in the world, media has also observed astounding modifications in its nature and scope during the modern age of revolutionary advancements (Macionis, 2008). As a result, news of the incidents taking place in one region of the world reaches the pole-apart areas within few minutes only. Keeping in view the popularity of strategies adopted and enforced by the western media in respect of accelerating the flow of information in an innovative way, the print, social and electronic media belonging to Asian, African and Latin American countries have also started adopting the same techniques by broadcasting and telecasting the news, discussions and information programs in national, local and English languages in order to get them popularized in their own states on the one side, and for the international viewers and spectators interested in watching the current affairs and entertainment programs related to their respective states on the other (Livingstone, 1998).One of the most important factors leading to the popularity of the western cultural patterns included the strategies observed by the political, technological, business and economic authorities of the USA, which have always patronized the attempts of influencing the third world through their political views, technological advancements and commercial ventures, all of which appear to be extremely fascinating for the poor, downtrodden and backward social establishments on the one side, and the strict political policies restricting and regulating the activities of the masses on the other (Zaidi, 2014).It was the western media, predominantly BBC, Voice of America and other noteworthy broadcasting services of the west that had established the system of providing latest information and amusement facilities to the foreigners in their native languages. Consequently, the people from populated and influential spheres including Russians, Arabs, Indians, Pakistanis, Iranians and French could enjoy themselves with the news, drama and other entertainment programs being broadcasted in their native languages. Such
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Zaidi, Mujtaba Haider. (2015). “Third World Cultural Identity in Jeopardy.” The Frontier Post newspaper, March 06. Retrieved from http://epaper.thefrontierpost.pk/e-paper/2015-03-06/
Zaidi, Mujtaba Haider. (2014). “East’s Craving for Occidental Culture.” The Frontier Post newspaper, March 03. Retrieved from http://epaper.thefrontierpost.com/e-paper/2014-03-03/Editorial-11239/
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