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Media Essay

Taran Swan At Nickelodeon Latin America
World-wide there are not enough local, relevant programs that affirm the identity of children and help them to learn social and moral values, and the life-skills they need to know that day. Under Swans leadership, Nickelodeon Latin America became the fastest growing cable and satellite channel in the region, and won several awards. “Swan decided, in the first of what would become Nickelodeon Latin Americas characteristic "big bets," to concentrate its money and efforts on one major project to
Pages: 5 (1250 words), Essay
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The Components of the Multi-Media Employment Market
Not only through the computer but through any electronic medium such as television, kiosks, the Internet and the World Wide Web (Professional Occupations in Multi-Media, California Occupational Guide Number 2006, Archived August 2003)The “Multi-Media Industry” is a general term used to define all those enterprises and people who are involved in creating, promoting and distributing multi-media products. Nevertheless, it must be understood that multi-media is not a discrete industry like
Pages: 12 (3000 words), Essay
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Traditional Husband and Wife Role Compared to Today
Through various things like the color of the car was popular in the 1960s, the cars that they owned were of 1970 model and they purchase a computer much beyond the world had become familiar with internet. Homer is thoughtless and irresponsible but he always stands by his family whenever they require him; Marge tries her best to compensate for her husband’s shortcomings. This show portrays a traditional nuclear family. Small extra-marital affairs do take place but at the end the marriage of
Pages: 5 (1250 words), Essay
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The Effects Of Music/Sounds On Advertising A Brand/Logo
Which place in-stadia advertisements and billboards to get the message through to the right target audiences at the most cost efficient rate possible. For this these advertisers buy space in bulk even before a particular sports event or tournament is staged. Television channels give a lot of their budget to the sports board so that the television rights could be granted to the same. This includes the territorial as well as terrestrial rights issues which have to be taken care of by the sports
Pages: 24 (6000 words), Essay
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The effects of advertising on children
Thus, affecting their health negatively.Based on a research study, there is a possible correlation between childhood obesity and sugary foods advertisements on the television. (Lowry et al., 2002, p. 1 - 3) Another study shows that fast-food consumption is strongly associated with the sudden increase in weight and insulin resistance. (Bedi, 2007) The unhealthy diets combined with lesser physical activities due to longer time spent on watching shows on television is the primary cause of
Pages: 3 (750 words), Essay
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The European Telecommunication Market: France Telecom and Orange
A similar process in Germany three years ago saw 39new licenses allocated. At present only two of these companies operate. By the end of the first week at least one firm is laying off temporary contract workers. The Communication Workers Union Pink Elephant campaign is launched and receives nationwide coverage. The campaign is calling upon BT to rethink the planned outsourcing of around 2,000 jobs to India (CWU Research, 2003).Microtel Communications Ltd was founded in year 1990 as a consortium
Pages: 8 (2000 words), Essay
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The Promotion of Unhealthy Habits through Smoking
In the United States such resistance culminated in the Master Settlement Act (MSA) signed on November 1998 between 46 states and five territories and he major tobacco companies viz. Phillip Morris Companies (now known as Altria), RJ Reynolds Tobacco, Lorillard Tobacco, and Brown and Williamson. The MSA came into effect in 1999 and curbed outdoor cigarette advertising, transit advertising, cigarette-related cartoon characters, product placement in the media and tobacco merchandizing (Krugman et
Pages: 13 (3250 words), Essay
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To what extent do advertisements reinforce female gender stereotypes?
The historic stereotyping of women was based on portraying this gender as weak, shy, beautiful, caring, sensitive and quiet individuals. They were shown as beauty objects with high respect. Most of the pictures used for advertisements were of plain, expressionless faces with graceful but least exposing dressing. Those advertisements were based on the idea that women are objects that must be looked at but not listened to. However, in recent years, such depiction of women is inexistent. Women are
Pages: 5 (1250 words), Essay
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Television, contemporary output and critical analysis of Raymond Williams
These messages are directed through comprehensive practices of eliciting a social or interpersonal connection with buyers and are therefore very deliberate practices and controlled in terms of exposure to desired audiences. Cable and satellite television consumption has increased from 886 hours to 1010 in 2007 (Gluck 2008). Advertisers have key knowledge of the time periods which are most relevant to their target sales audience and deliberately place similar culturally-oriented materials
Pages: 9 (2250 words), Essay
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The impact of advertising on male consumer
Because brands are essentially the same – Coke is not really that much different from Pepsi, Reebok is not much different than Nike, Apples are not appreciably different from PCs – companies must find a way to differentiate themselves from their competitors. Goldman & Papson (1996) argue that this has led to a rather cluttered landscape for the world of advertising, as each brand tries to get a leg up on their competitors by branding themselves as somehow different from the rest. One way
Pages: 17 (4250 words), Essay
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The effect of advertising on alcohol consumption by young people
The research study is timely, because of the continued trend of increased expenditure on advertising, undertaken by alcohol manufacturers. This is supported by several studies conducted by governmental agencies, which have also concluded that there is no significant scientific evidence to link alcohol advertising with increased alcohol consumption. According to Hanson (2007), “the definitive review of research from around the world found that advertising has virtually no influence on
Pages: 6 (1500 words), Essay
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The Rise of the Blogger, Digital Strategy Advice
A continuous fad for those that are interested in the Internet is to have an online publication. It is great that the publications save paper and trees to make the earth greener. However, there are many publications that are either showing examples of poor or excellent types of layouts for the online publications that are available.
Pages: 8 (2000 words), Essay
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The Press. Role of the media in the Vietnam war
The public got information first hand from the journalist rather than the military personnel. Thus the media were not biased in showing the American forces deaths and the wounded soldiers. The most damaging the massacre that occurred at My Lai. American forces killed more than 350 civilians, thus introducing the subject of war crimes to the population.During the nightly show, the support of the war remained fairly constant. The people approved of the troops being taken to harms way to go fight
Pages: 3 (750 words), Essay
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The impact of the Internet on the field of advertising
Done through the development of methods of assessment based on measuring the number of times that individuals either visit a website or the number of clicks that have been made on a particular advert (Lee & Ahn, 2012). In this way, advertising agencies have come to have sound knowledge concerning not only the effectiveness, but also the means of developing improvement to adverts so that they can be more attractive to customers. Furthermore, internet advertising has made it possible for
Pages: 5 (1250 words), Essay
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The Role or Printed Media Nowadays
The image has to appeal to the person looking at it and play with his emotions to bring a specific desired effect. This is possible by ensuring that the image portrays a particular message by highlighting unique features that will cause people to react in a certain way. 
Pages: 5 (1250 words), Essay
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Theoretical Studies In Fashion SOCIAL MEDIA
Fake identity in the social media has positive effects as a form of self-expression, and negative effects as a form of exploitation and perversion.There are various social media networks that people may use to create alternative identities. First, the Instagram is one of the social media channels where people share pictures and interact on iPhone and Android devices. There are approximately 400 million instagram users monthly (Smith, 2015a). Approximately 9% of teenage girls have reported
Pages: 14 (3500 words), Essay
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The New Media and Participation
Participation has gradually developed into a central concept in the contemporary media configurations. Participation through and within the multiple new media platforms has become a normative anchor point, which is used to deliberate on the directions that the new media configuration is likely to take.
Pages: 7 (1750 words), Essay
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Thinking Differently Advert
Before Apple was launched the “Think different” advert in 1997, Apple was almost becoming irrelevant in the industry. Steve Jobs understood that a spark needed to be created to increase the sales of Apple. Staff motivation was also crucial. On this background, the “Think Different” ad was born.
Pages: 3 (750 words), Essay
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The Regulation of Media in the United States
The media is one of the largest bodies within the boundaries of the United States. The body must be regulated to ensure that the power and actions of the media providers are controlled to prevent instances of power misuse or representing false information and data.
Pages: 6 (1500 words), Essay
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The Media and Structural Crime in America
The media has played a significant role in contributing to the structural trend of crime in America. Evidently, the media visually perpetuates racial identities which further frame prejudice and racism, therefore, increasing the crime rates in America.
Pages: 2 (500 words), Essay
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