Of the media and which grew out of the desires for greater professional neutrality, also serve to powerfully orientate the media in the ‘definitions of social reality’ which their ‘accredited sources’, the institutional spokesmen provide…The media thus tend faithfully and impartially to reproduce symbolically the existing structure of power in society’s institutional order” (p 427). The role of media is not just dissemination of information but as a pervasive global force, especially in the developed countries.Hall describes the dominant media class - the ‘West’ as, “…a society that is developed, industrialised, urbanised, capitalist, secular and modern…any society, wherever it exists on a geographical map, which shares these characteristics can be said to belong to the West.” (Hall, 1992:277). The ideology of the West is capitalist and modern, all those countries, which do not belong to the ideological ‘West’ are the ‘Rest’ or the ‘Other’ to the western world. The representation of events in the media, in particular news events and incidents relating to the Muslim world, reflect this underlying ideology of the “West” and the “rest”, which may not be acceptable to people of those regions.media discourse may therefore be seen to be a reflection of the Western view of Islam as the “other” – an alien element that must be opposed. The media slant therefore presents this group in a predominantly negative light, as a threat to existing Western systems. The Islamic religion is so different from Western ideas due to the ideological and cultural differences between Islam and Christianity that the Western view of Islam tends to view it as a threat to Western democracy. Poole (2002) has pointed out how the cultural differences between the two religions and the conflicts between the two races influences the perception of Islam as a threat, in the British media.Islamic religious customs, especially its treatment of women, may be viewed as regressive practices in an enlightened Western democracy, heightening the perception of Muslims as a backward, savage race which is only enhanced by the terrorist attacks and the predominance of Muslims among the terrorists. Presentation of news related to events in the Middle East may therefore reflect this kind of slant that reflects the dominant ideology of the West.Adorno and Horkheimer (1993) have argued that the context of media text is determined by two salient
* Adorno, Theodor and Horkheimer, Max, 1993. “The Culture Industry: enlightenment as mass deception” IN “Dialectic of Enlightenment”, New York: Continuum.
* Appadurai, A, 1990. “Disjuncture and difference in the global cultural economy”, Public Culture, 2: 1-24.
* Couldry, N, 2000. “The Place of Media Power: Pilgrims and witnesses of the media
age”, London: Routledge
* Eade, John, 1997 (Ed). “Living the Global City: Globalisation as Local Process”, London, Routledge
* Hall, S, 1992. “The West and the Rest in Formations of Modernity”, (eds Hall, Stuart and Gieben) Open University: Polity.
* McCormick, Mike, 2000. “The reassessment of ideology” IN “Formations: 21st century media studies” (edited by Dan Fleming), Manchester University Press
* Poole, E, 2002. “Reporting Islam: Media Representations of British Muslims”, London: IB Tauris and Co
* Salwen, M. B, 1991. “Cultural imperialism: a media effects approach”, Critical Studies in Mass Communication, 8: 29-38.
* Allan, S, 2000. “News Culture”. Buckinghamshire: Open University Press
* White, R, 1983. “A backwater awash: The Australian experience of Americanization”. Theory, Culture and Society, 1: 108-122.
Please type your essay title, choose your document type, enter your email and we send you essay samples