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Media Relations in the Social Media Age Essay Example

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Media Relations in the Social Media Age

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Firstly, a press conference would be conducted through involving diverse media channels such as print, electronic and online networks. The press conference for EH-SWZ-5000 will focus on conveying essential information to the media channels and networks regarding the features, effectiveness, price and availability of products in different outlets to the media. Secondly, the photocall strategy would be organized through involving local media while inaugurating EH-SWZ-5000 in the UK electronic market. The process will be conducted soon after the successful completion of the press conference. And thirdly, the media strategy for EH-SWZ-5000 would focus on providing detailed information about the product through the company’s news release activities. The strategy would facilitate the major group of stakeholders to easily access relevant information about the performance of the product along with its innovative features to meet the changing trends of the local consumers in the UK market. The detailed information of these three stages is briefly discussed in the following section (Lord, 2000).In order to gain considerable attention of the potential UK local consumers, an effective planning mechanism will be developed for the product prior to its launch day in the target markets. The planning process regarding the press conference event for the selected product would be conducted two weeks prior to the date of the event. The strategy would help the spokesperson of Epson UK to prepare an exceptional message by encompassing each subject area relating to the product and expectations of the local consumers as well. In relation to EH-SWZ-5000, the press conference event will basically provide detail coverage of the product along with its features and their importance. In this regard, a grand opening and announcement about the essentialities of EH-SWZ-5000 would be conducted through which the spokesperson of Epson UK will be able to provide detailed information about the product including features, technological aspects and compatibility among others. The press conference for EH-SWZ-5000 will aim at targeting the changing consumer trends in the electronic market. The messages to be delivered to the media outlets would be tailored in accordance with the needs and expectations of the local consumers. The process would help the spokesperson of the company to execute a strong promotional campaign of the

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References

Chiu, Y. C. & et. al., 2006. An Evaluation Model of New Product Launch Strategy. Technovation, Vol. 26, pp. 1244-1252.

Hanes, P. J., 2000. The Advantages and Limitations of a Focus on Audience in Media Studies. Media. [Online] Available at: http://www.aber.ac.uk/media/Students/pph9701.html [Accessed March 02, 2014].

Leinemann, R. & Baikaltseva, E., 2006. How to Manage a Successful Press Conference. Gower Publishing, Ltd.

Lord, J. B., 2000. New Product Failure and Success. Chapter 4. [Online] Available at: http://www.enq.ufsc.br/disci/eqa5216/material_didatico/DEVELOPINGNEWFOOD/TX67784_04.pdf [Accessed March 02, 2014].

Smilansky, S., 2009. Experiential Marketing: A Practical Guide to Interactive Brand Experiences. Kogan Page Publishers.

Young, A., 2010. Brand Media Strategy: Integrated Communications Planning in the Digital Era. Palgrave Macmillan.

Zamaria, C., 2013. Business Practices in Creative Media. Ryerson University, pp. 1-12.

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