Rojecki (2005) attributes the current wave of globalization to national and international policies that have opened economies specially those countries which are willing to open for trade i. UAE being one of the global hubs for free trade. Today, many governments including UAE, Qatar, Sharjah and other countries continue to adapt free market economic systems aimed at increasing their potential for productivity and creating new opportunities for global trade and investment. Moreover, governments continue to negotiate reductions in trade barriers as they forge international trade agreements that promote trade and international integration. One of the main features that define globalization is the emergence of an international business structure that continues to gain dominance with increasing technology and international relations.Rojecki (2005) views globalization as a force that transforms the spatial organization of social relationships and transactions to generate institutionalized patterns of interactions, exchanges and interregional flows. International politics also seem to flow from this intricate network of social and economic relationships which force nations to cooperate with each other. These views are supported by Giddens (1984) who argues that globalization has power to enhance compression of space and time through improved communication, transportation, and information technology.Media plays a major role in globalization because it acts as a globalization force to illustrate the intersection of economic and cultural integration. (Seib, 2009) Media refers to a variety of communication technologies including the internet, radio, television, and print press among others. Van Alelst and Walgrave (2007) observe that electronic media has contributed to development of community and consciousness through its interactive role of fostering social exchanges among communities, cultures and nations. Globalization forces and the media industry are inseparable given the fact that media is largely used to represent the interests of multinationals and the capitalist elite. Since 1970s when information technology started to explode, it became easier for developed nations to communicate. This advancement coupled with oil wealth resulted into transformation of global wealth to Middle East.Since 1940s, globalization has taken three paradigms
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