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Media Essay

Developments in the media
While several measures have been taken to tackle the problem, the difficulties in pinpointing jurisdiction and the absence of effective filtering methods are significant drawbacks in bringing about effective regulation to protect children from pedophiles and distributors of obscene material.One of the major issues that needs to be considered is the enormous capacity for copying and reproduction that is afforded by the digital environment.3 In a digital environment, with free availability of
Pages: 16 (4000 words), Essay
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Effect of Colour on Advertising
And while the average consumer may not be able to recall the details of the logo of a familiar brand, most can tell you its colour. Furthermore, because colour perceptions are often part of a cultural consciousness, we can use colour to encourage large groups of people towards a common belief. Long before we talked about the importance of aligning colour to brand positioning, we knew intuitively that certain colours inspire certain feelings. Blue is true. The colour of buttoned-down navy
Pages: 23 (5750 words), Essay
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Clueless is the latest cinematic adaptation
And the low self-esteemed Latino American Harriet Smith is shown to come from the social underclass. Cher’s best friend is shown to be an African American, suggesting to the viewer that America has overcome its legacy of slavery. Yet, the naiveté and lack of imagination displayed by Cher in matters of homo-sexuality, as well as her principle to indulge in sex during her high school days imply that the 1990s America is a lot more culturally conservative that what it is given credit for
Pages: 5 (1250 words), Essay
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The Promotion of Unhealthy Habits through Smoking
In the United States such resistance culminated in the Master Settlement Act (MSA) signed on November 1998 between 46 states and five territories and he major tobacco companies viz. Phillip Morris Companies (now known as Altria), RJ Reynolds Tobacco, Lorillard Tobacco, and Brown and Williamson. The MSA came into effect in 1999 and curbed outdoor cigarette advertising, transit advertising, cigarette-related cartoon characters, product placement in the media and tobacco merchandizing (Krugman et
Pages: 13 (3250 words), Essay
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How Can the Photographers Prevent Illegal Publishing of Their Phostos In the Internet?
Modern world, with the advances of the technology, the infringement of copyright law is taking place not only in the real life but in the World Wide Web as well. In comparison with the real life, where infringing materials can be destroyed and their authors punished, the internet cannot be shut down. Therefore, it is often used for illegal purposes. The materials infringed can be of various characters: be it musical files, films, sound recording or photographs. This research paper will focus on
Pages: 11 (2750 words), Essay
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Cinema and Cultural Changes in Attitudes Regarding Women
As she talks with her friend Bobby about the strange way in which the women of Stepford live their lives, Joanna also reveals the schism that was developing at that time between the radical feminists and the liberal feminists. Rather than hosting a bra-burning party, Joanna wants to get some women together to discuss the inequalities.
Pages: 10 (2500 words), Essay
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Television, contemporary output and critical analysis of Raymond Williams
These messages are directed through comprehensive practices of eliciting a social or interpersonal connection with buyers and are therefore very deliberate practices and controlled in terms of exposure to desired audiences. Cable and satellite television consumption has increased from 886 hours to 1010 in 2007 (Gluck 2008). Advertisers have key knowledge of the time periods which are most relevant to their target sales audience and deliberately place similar culturally-oriented materials
Pages: 9 (2250 words), Essay
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Analysis of Writing Screenwriting for Television
Some writers over-pitch their quote to cover the risk but companies do not buy just blueprints when they have at their command, these days, a better leveraging model. Things are changing, which is just the indication that competition is harsh. The trend will change as soon as easy finance for a project is there.
Pages: 8 (2000 words), Essay
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Benefits of Social Media to an Airport
Social media provides a platform where the users share what is in their mind freely and even engage in debates and information exchange. Having airports being on social media will, therefore, mean that the users of the different social media who will view the business page will be able to freely air their comments, grievances, and views about the airport. 
Pages: 4 (1000 words), Essay
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Fashion Media
In this, audience activity is depicted as the directing process of the media, program and content selection. In literature gratification, this term is used to represent selective disclosure. The next one is in relation to utilitarianism (ALASUUTARI, 1999). This concept suggests that a given position of rational alternative in fulfilment of a well defined person’s needs and motives (MILLER, 1998).Third is in relation to intentionality. This concept focuses more on the cognitive measurement of
Pages: 13 (3250 words), Essay
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Male and Female Sexual Images and Portrayals
The males and females in advertisement is for subliminal advertisement purpose where the sexual image is unconscious in an individual’s mind but it drives them to purchase the product being advertised in future or as soon as one sees the advertisement. The consumers purchase in order to look like the sexy male or female in the advertisement or intend to get such a sexy male or female as a companion once they have the product. This subliminal advertising is common in beauty products or other
Pages: 5 (1250 words), Essay
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Printing and Advertising Services
The ad depicts a man seated comfortably at the back seat, with no seat belts on; perhaps oblivious of the potential danger he is exposing himself to. This helps to show that the notion that passengers sometimes have; they think the back seat is "safer” (Barraclough 81).The billboard portrays an effective message; it tells people or passengers what they must not do if they want to be safe on the roads. In case they do not wear seat belts, they will be victims of their mistakes and negligence.
Pages: 4 (1000 words), Essay
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Public Relations
According to Greaves, with regards to the pedophile book, a number of issues are responsible for its removal from Amazon’s list of available books. Its obvious strength is the fact it is readable. However, the issue of intolerance regarding pedophilia among the general public is a big obstacle. The only way to try and market the book is through media campaigns of desensitization, although I am not sure they will work. I am of the opinion that Amazon was wise to remove it in order to curtail
Pages: 2 (500 words), Essay
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Visual analysis of an advertisement
Furthermore, the child has a very distressing facial expression that shows the traumatic impact child prostitution has on the children (Small & Verrochi, 2009). The visual targets a wide audience coverage to make its message effective in evoking action. The visual seeks to create awareness to their target audience that the victims of child trafficking and prostitution are also victims of sexual assault, abuse, and exploitation. Presenting a complete, clearer picture like this campaign visual
Pages: 7 (1750 words), Essay
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Demand for Equal Airtime
The three GOP hopefuls have exercised their right in a bid to gain free publicity as well as aim to increase their low poll numbers (Hod, 2015). Under the FCC’s ‘equal time rule’, if a candidate receives a minute on a non-news shot, then the same amount of time should be offered another candidate who requests it.It is practical for government to offer a solution to the calls for equal airtime by the GOP candidates. The Government through the FCC can simply enforce its regulations that
Pages: 3 (750 words), Essay
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The New Media and Participation
Participation has gradually developed into a central concept in the contemporary media configurations. Participation through and within the multiple new media platforms has become a normative anchor point, which is used to deliberate on the directions that the new media configuration is likely to take.
Pages: 7 (1750 words), Essay
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Queer Embodiment: Media Representation of the LGBT Community
LGBT stated in full as lesbian, gay, bisexual, and transgender has been in use since the 1990s. The name has been adopted widely in educating people about sex, and gender. The term collectively fosters all the individuals who are considered absurd as per the social expectations.
Pages: 10 (2500 words), Essay
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Communication Strategies - Strategic Communication in Public Relations
Using evidence is this sense is the most appropriate tool, in particular when the facts are reinforced by universal human interests, aspirations and concerns, i.e. they should be congruent with the rest of similar messages as well as with the reader’s social perceptions. The proofs, presented in the message are understandable.  
Pages: 4 (1000 words), Essay
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Effects of Social Media on Teens Health
Social media generally refers to websites and applications that allow users to create their own content. The advent of social media just over a decade ago has affected society in a manner of different ways. Some of the positives include the ability to connect with diverse people across the world.
Pages: 5 (1250 words), Essay
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Wireless Coverage Area Detection Technology
Deceptive journals are often used to convince people to adopt a certain trend or buy a given product. The process often involves borrowing theoretical and practical arguments to reinforce a point. The marketing sector borrows much of the deception arguments as a way to woo clients to buy their products.
Pages: 5 (1250 words), Essay
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