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Media Essay

Developments in the media
While several measures have been taken to tackle the problem, the difficulties in pinpointing jurisdiction and the absence of effective filtering methods are significant drawbacks in bringing about effective regulation to protect children from pedophiles and distributors of obscene material.One of the major issues that needs to be considered is the enormous capacity for copying and reproduction that is afforded by the digital environment.3 In a digital environment, with free availability of
Pages: 16 (4000 words), Essay
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Effect of Colour on Advertising
And while the average consumer may not be able to recall the details of the logo of a familiar brand, most can tell you its colour. Furthermore, because colour perceptions are often part of a cultural consciousness, we can use colour to encourage large groups of people towards a common belief. Long before we talked about the importance of aligning colour to brand positioning, we knew intuitively that certain colours inspire certain feelings. Blue is true. The colour of buttoned-down navy
Pages: 23 (5750 words), Essay
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Sex, gender and advertising
Also, the stereotypical setting of showing girls indoors as opposed to boys in the field and carrying out masculine acts suggest that there is a certain amount of gender ambiguity that is present in the ads of present times. These put more emphasis on the understanding that the advertising professionals of today lack imagination, creative touch and the much needed understanding of their responsibility towards the children in particular and the whole society in general. There has been a lot of
Pages: 10 (2500 words), Essay
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Clueless is the latest cinematic adaptation
And the low self-esteemed Latino American Harriet Smith is shown to come from the social underclass. Cher’s best friend is shown to be an African American, suggesting to the viewer that America has overcome its legacy of slavery. Yet, the naiveté and lack of imagination displayed by Cher in matters of homo-sexuality, as well as her principle to indulge in sex during her high school days imply that the 1990s America is a lot more culturally conservative that what it is given credit for
Pages: 5 (1250 words), Essay
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Fashion Popular Pleasure and the Media
(Ware,(1995): THE PATRIARCHAL DOMINATION OF WOMENS BODIES THROUGH ADVERTISING)Actually, media and particularly advertising is serving as corrective force in the lives of women. Through advertisement such images are created as dictated by cultural trends which are “indicative of the time”.Feminism is a recognized social philosophy and the changes which have surfaced are really phenomenal. But the projection of women in media remains constant which manifests that media does not accept the
Pages: 5 (1250 words), Essay
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The Promotion of Unhealthy Habits through Smoking
In the United States such resistance culminated in the Master Settlement Act (MSA) signed on November 1998 between 46 states and five territories and he major tobacco companies viz. Phillip Morris Companies (now known as Altria), RJ Reynolds Tobacco, Lorillard Tobacco, and Brown and Williamson. The MSA came into effect in 1999 and curbed outdoor cigarette advertising, transit advertising, cigarette-related cartoon characters, product placement in the media and tobacco merchandizing (Krugman et
Pages: 13 (3250 words), Essay
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How Can the Photographers Prevent Illegal Publishing of Their Phostos In the Internet?
Modern world, with the advances of the technology, the infringement of copyright law is taking place not only in the real life but in the World Wide Web as well. In comparison with the real life, where infringing materials can be destroyed and their authors punished, the internet cannot be shut down. Therefore, it is often used for illegal purposes. The materials infringed can be of various characters: be it musical files, films, sound recording or photographs. This research paper will focus on
Pages: 11 (2750 words), Essay
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Television, contemporary output and critical analysis of Raymond Williams
These messages are directed through comprehensive practices of eliciting a social or interpersonal connection with buyers and are therefore very deliberate practices and controlled in terms of exposure to desired audiences. Cable and satellite television consumption has increased from 886 hours to 1010 in 2007 (Gluck 2008). Advertisers have key knowledge of the time periods which are most relevant to their target sales audience and deliberately place similar culturally-oriented materials
Pages: 9 (2250 words), Essay
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The impact of advertising on male consumer
Because brands are essentially the same – Coke is not really that much different from Pepsi, Reebok is not much different than Nike, Apples are not appreciably different from PCs – companies must find a way to differentiate themselves from their competitors. Goldman & Papson (1996) argue that this has led to a rather cluttered landscape for the world of advertising, as each brand tries to get a leg up on their competitors by branding themselves as somehow different from the rest. One way
Pages: 17 (4250 words), Essay
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Focusing on a particular nation, examine how media globalisation is influencing national identity and culture?
Jan (2009) argues that media are fundamental to the provision of cultural or symbolic assets worldwide and it is central to the use of cultural or symbolic power.The increasing globalisation of media is usually associated with the national identity and culture. National identity is a shared sentiment which is based on the credence of belonging to a nation which shares a set of common attributes that differentiate it from the other nations (Berdun, 2007, pp. Since nations are very sensitive
Pages: 9 (2250 words), Essay
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Benefits of Social Media to an Airport
Social media provides a platform where the users share what is in their mind freely and even engage in debates and information exchange. Having airports being on social media will, therefore, mean that the users of the different social media who will view the business page will be able to freely air their comments, grievances, and views about the airport. 
Pages: 4 (1000 words), Essay
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Fashion Media
In this, audience activity is depicted as the directing process of the media, program and content selection. In literature gratification, this term is used to represent selective disclosure. The next one is in relation to utilitarianism (ALASUUTARI, 1999). This concept suggests that a given position of rational alternative in fulfilment of a well defined person’s needs and motives (MILLER, 1998).Third is in relation to intentionality. This concept focuses more on the cognitive measurement of
Pages: 13 (3250 words), Essay
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Male and Female Sexual Images and Portrayals
The males and females in advertisement is for subliminal advertisement purpose where the sexual image is unconscious in an individual’s mind but it drives them to purchase the product being advertised in future or as soon as one sees the advertisement. The consumers purchase in order to look like the sexy male or female in the advertisement or intend to get such a sexy male or female as a companion once they have the product. This subliminal advertising is common in beauty products or other
Pages: 5 (1250 words), Essay
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Printing and Advertising Services
The ad depicts a man seated comfortably at the back seat, with no seat belts on; perhaps oblivious of the potential danger he is exposing himself to. This helps to show that the notion that passengers sometimes have; they think the back seat is "safer” (Barraclough 81).The billboard portrays an effective message; it tells people or passengers what they must not do if they want to be safe on the roads. In case they do not wear seat belts, they will be victims of their mistakes and negligence.
Pages: 4 (1000 words), Essay
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Public Relations
According to Greaves, with regards to the pedophile book, a number of issues are responsible for its removal from Amazon’s list of available books. Its obvious strength is the fact it is readable. However, the issue of intolerance regarding pedophilia among the general public is a big obstacle. The only way to try and market the book is through media campaigns of desensitization, although I am not sure they will work. I am of the opinion that Amazon was wise to remove it in order to curtail
Pages: 2 (500 words), Essay
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Visual analysis of an advertisement
Furthermore, the child has a very distressing facial expression that shows the traumatic impact child prostitution has on the children (Small & Verrochi, 2009). The visual targets a wide audience coverage to make its message effective in evoking action. The visual seeks to create awareness to their target audience that the victims of child trafficking and prostitution are also victims of sexual assault, abuse, and exploitation. Presenting a complete, clearer picture like this campaign visual
Pages: 7 (1750 words), Essay
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Demand for Equal Airtime
The three GOP hopefuls have exercised their right in a bid to gain free publicity as well as aim to increase their low poll numbers (Hod, 2015). Under the FCC’s ‘equal time rule’, if a candidate receives a minute on a non-news shot, then the same amount of time should be offered another candidate who requests it.It is practical for government to offer a solution to the calls for equal airtime by the GOP candidates. The Government through the FCC can simply enforce its regulations that
Pages: 3 (750 words), Essay
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The New Media and Participation
Participation has gradually developed into a central concept in the contemporary media configurations. Participation through and within the multiple new media platforms has become a normative anchor point, which is used to deliberate on the directions that the new media configuration is likely to take.
Pages: 7 (1750 words), Essay
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Queer Embodiment: Media Representation of the LGBT Community
LGBT stated in full as lesbian, gay, bisexual, and transgender has been in use since the 1990s. The name has been adopted widely in educating people about sex, and gender. The term collectively fosters all the individuals who are considered absurd as per the social expectations.
Pages: 10 (2500 words), Essay
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The Regulation of Media in the United States
The media is one of the largest bodies within the boundaries of the United States. The body must be regulated to ensure that the power and actions of the media providers are controlled to prevent instances of power misuse or representing false information and data.
Pages: 6 (1500 words), Essay
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