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Mechanism of Marketing at Toshiba Essay Example

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Mechanism of Marketing at Toshiba

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Within its infrastructure, there exist an industrial system company, which develops face recognition security systems, industrial computers and automated letter-processing systems, Social Infrastructure System Company, which develops air-traffic control system, broadcasting systems and power distribution system. Toshiba also deals in the manufacture of medical equipment such as CT scanners, X-ray system, and ultrasound equipment (Plunkett, 2008).The company’s digital products include mobile phones, data terminals and Smartphone. The Data Media Network company develops LCD televisions, hard disk drives and surveillance cameras; Personal Computer and Network Company which mainly deals in the manufacture of notebook PCs. The corporation also collaborates with Toshiba TEC Corporation, which manufactures peripheral equipment such as cash registers and fax machines (Plunkett, 2008). The company’s electronic devices include a Semiconductor Company that develops circuits such as cell phone components, NAND flash memory, and power devices. Generally, these products are presented to consumers as innovative goods.Toshiba also offers a wide range of services to its customers. Plunkett (2008) notes that the Toshiba Consumer Marketing Corporation deals with the supply of home use devises, batteries, and lighting solutions to its customers. The corporation also offers satellite services operating at its MBCo satellite-broadcasting center. Other services include television program recommendation services and repairs to customers.Good customer service is vital to any business. This focuses on building customer loyalty through which the company hopes to succeed in retaining its current customers and attract new ones (Hunter and Tietyen, 1997). Any company that does not focus on building customer loyalty through the provision of quality services may not become profitable for long. A good salesperson can sell anything to anyone at once. However, it is the approach to customer service that determines whether or not one would be able to sell again to a customer. It is, therefore, important that Toshiba establish a good relationship with its customers.Toshiba Company can present good customer service by first ensuring that customer’s phone calls and other questions are answered promptly. In doing this, the company may consider establishing an answer service

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Hunter, V., & Tietyen, D. (1997). Business to business marketing: creating a community of customers. Chicago: NTC Publishing Group.

InfoWorld (1998). InfoWorld, Vol. 20, No. 11. 16 March.

Plunkett, J. (2008). Plunketts Telecommunications Industry Almanac 2009. New York: Plunkett Research, Ltd.

Sodhi, M.S, & Sodhi, N.S (2008). Six sigma pricing: Improving pricing operations to increase profits. New Jersey: FT Press.

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preview essay on Mechanism of Marketing at Toshiba
  • Pages: 5 (1250 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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