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Marketting Analysis of Usitrip Travel Company Essay Example

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Marketting Analysis of Usitrip Travel Company

We are intensely evaluated in the luxury market. Since we engage luxury and hence a littler business, volume will be restricted. Notwithstanding, we will have the capacity to accrue a higher profit margin.Abroad visit has been working for a while now. The treks have been generally welcomed, and advertising is presently critical to its proceeded with achievement and future benefit. The fundamental business need is hard adventure trips for the affluent customer. This target market acknowledges upscale facilities, gourmet nourishment, and customized consideration. Overseas tour will meet this market need with a variety of trip offerings.Overseas tour possesses good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Overseas tour will leverage this information to understand better, who is served, their specific needs, and how overseas tour can better connect with them.Competitive prices: Although overseas tour is priced at the top of the market, providing a luxury service with prestige value, overseas tour will be priced competitively with the few other high-end service providers.The travel business is encountering an upward development mode. There are a few explanations behind this increment. First, a relative solid household economy throughout the most recent years and the depreciation of cash in different districts has made travel less costly for U. Leisure tours have increased by 3.2% in 2011 and is predicted to grow 2.0% in 2012. Second, the worth of the economy has improved business, which in turn boosted domestic business travel 4.8% in 2011 with an estimated increase of 3.6% in 2012.American Express, according to a report recently published in 2013, most of the senior financial managers in business travel spend money expected to be more than 2012 business travel budgets, or rather than flat. This reflects that most business travel manager on business travel budget can generate returns are optimistic.Large economies of scale: Usitrip Travel Company will enjoy economies of scale since its products and services are supplied to Chinese large population and at a cheaper price. In addition, the company is a leading travel services provider; hence, it enjoys a large customer base.The company also can buy smaller travel companies, thereby increasing its range of products and market segments. However, markets of

Works Cited

Ferrell, O C, William M. Pride, and G T. M. Hult. Marketing. Mason, Ohio: South-Western, 2013. Print.

Weinstein, Art. Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms. Mumbai: Jaico Publishing, 2007. Print.

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preview essay on Marketting Analysis of Usitrip Travel Company
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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