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Marketing Essay

Advertising Campaign of McDonald's
That blame multinational corporations for exploiting people and affecting the economy of the developing countries, McDonald’s has also become a symbol of ‘the world’s corporate evil’ that attempts to ‘catch’ the entire planet into its ‘vicious net’.In 2002, the American president G. Bush started an anti-obesity campaign that included propagating healthy food among schoolchildren and their parents
Pages: 12 (3000 words), Essay
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The Role of Advertisment for Pepsi Cola

The ethical aspect of this first advertisement of Pepsi can be questioned mainly because it wasn’t sure if the original Pepsi Cola really contained pepsin.  It was a promotional gimmick.  But the people took it because of its taste which was near to the taste of the existing popular Coca-Cola.

Pages: 5 (1000 words), Essay
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International Marketing: Communication Strategies
Many of the East Asian Countries strengthened their economies and were able to build large currency reserves which act as a buffer against future exchange deficits. The need for seeking fresh loans from the IFI’s have come down since the member countries have ample foreign currency reserves to guard against economic deficiencies.
Pages: 19 (5000 words), Essay
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International Marketing
The country of origin has been traditionally considered as a major criterion in the development of consumer choices within the international marketplace. It should be noticed that consumer opinions regarding a specific product/ service cannot be precisely estimated and evaluated because they tend to change continuously.
Pages: 16 (4000 words), Essay
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Bottom of the Pyramid
This is the social point of view. However, as the article states, there are compelling reasons from the profit point of view as well to create a market for tier 4 consumers. The wave of industrialization and globalization has created a category of consumers who are willing to try and experiment with new products but do not have the resources to buy premium products.
Pages: 5 (1250 words), Essay
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Promotional Strategy
With this strategy, the company is hoping to reach a massive audience, as has been defined previously. Strategies will include heavy television, radio, print, online and billboard advertising, especially in the major cities all over the U. The special features of EJ’s Innovations and More laptops and PCs such as touch-screen would be very creatively, yet simply, advertised to the customers. 
Pages: 5 (1250 words), Essay
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Nestl Is Successful Organization Of The World
Nestle has instituted a unique program which combines financial success with corporate social responsibility. The company coined the program “Creating Shared Value” to encompass the following: “using our core business strategies and operations to create value for shareholders; serving consumers and the public by offering them nutritious products.
Pages: 7 (1500 words), Essay
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Marketing: Analysis of Dolce & Gabbana Marketing
Dolce & Gabbana has a market strategy, which determines its activities and levels of production. The target group of the firm is the rich and elite people who have an interest in classy, trendy and elegant fashion products. The firm uses its target market for its positioning.
Pages: 11 (2500 words), Essay
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The Analysis of the Social Media Effect
Data Analysis tries to interpret the questions posed to the respondent at the survey. Data analysis takes into account the sample size and learns their opinion or perspective about the subject matter. There are many different approaches that a researcher can take to analyze the data in hand with him.
Pages: 10 (2500 words), Essay
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Global Marketing Research Assignment
A critical emphasis has also been delivered towards comparing and contrasting the strategic marketing challenges that might arise while the organization will operate in these targeted business markets. At the end, the report ensures to recommend a relevant and justifiable market entry mode and operational strategy for H&M for each targeted nation.
Pages: 12 (3000 words), Essay
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Customer Service Excellence
Many businesses employ customer feedback mechanism to receive the thoughts of the customers on the nature of services provided and seek ways of improving the service as per the customer suggestions.In assessing customer satisfaction for public organizations, there is need to employ direct interactions with customers and obtaining the necessary information 
Pages: 11 (2750 words), Essay
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International Marketing Strategies of Pepsi and Apple Inc
This paper illustrates that Apple Inc still remains one of the most valuable companies at present. Its main points as to why it stays at this level in contemporary time include the following: empathy, focus and impute. From the inception of its peak in the industry, Apple Inc was already determined to give a high level of understanding to its target customers, and better than any other company.
Pages: 7 (1750 words), Essay
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Standardization And Adaptation Strategies of Macdonalds, Pepsi, Toyota Motors in International Market
Information, the entry of Multinationals in the international market is characterized by some challenges, I will in the third part analyze some of the challenges these companies are facing. Final segment of this report will be a recommendation or likely solution to the challenges these companies are facing.The standardization strategy envisages that a multinational company venturing into the international market is going to sell the exact identical product or service it trades in its domestic
Pages: 8 (2000 words), Essay
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Retailing Is a Form of Social Responsibility
Retail stores assist consumers by offering suitable goods, services, and guidance in the packaging and amounts they want. Retailing is assures a supply chain, which is critical to contemporary society. A supply chain ensures the flow and availability of commodities and services to consumers after leaving manufacturers or distribution points.
Pages: 5 (1250 words), Essay
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Marketing Of Services
The appropriate measure of service quality for the face-to-face interaction between provider and potential customer that can be implemented is an interactive marketing strategy. According to Kotler and Armstrong (2010, p. 259), “interactive marketing entails training service employees in the fine art of interacting with the customers to satisfy their needs.” 
Pages: 7 (2000 words), Essay
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Celebrities and Advertisement

The fact that the celebrity endorsement is done by popular celebrities and public figures like artists, models, sportsperson, singers and actors, and actresses ensures that the companies are directly associated with the celebrities which result in higher brand value and brand recognition levels.

Pages: 6 (1250 words), Essay
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The Pixar Marketing Comparative Analysis
The team helps in reinforcing innovative marketing strategies and model to attract the target customers towards new product or service.It has been observed that the benchmarking policy will be more effective if comparative cases are used. Our team members are technologically sound and they are having expertise in developing marketing plans.
Pages: 8 (2000 words), Essay
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Market Orientation in Business
Despite the fact that all the definitions mentioned above reflect the main idea behind market orientation quite clearly, the most comprehensive definition of the term is presented by Morgan and Strong in their work named ‘Market Orientation and dimensions of strategic orientation’. 
Pages: 9 (2250 words), Essay
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US and Saudi Stock Markets
The activity of security trading was previously taking place at Tontine Coffee House. Consolidation of the market was achieved by the invention of electric telegraphs. Soon, it seemed that the market of New York began to dominate the market of Philadelphia (Koepp, 2012). The period of civil war saw the rise of speculative trading activities.
Pages: 7 (1750 words), Essay
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SWOT Analysis of Smartlinc Inc

To make the business successful, the company should consider maximizing their opportunities and their strengths while reducing their weaknesses and threats through a strategic direction. The new brand has had a successful entry into the market ad requires an excellent strategy to ensure maximization of the market share.

Pages: 4 (1000 words), Essay
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