The ethical aspect of this first advertisement of Pepsi can be questioned mainly because it wasn’t sure if the original Pepsi Cola really contained pepsin. It was a promotional gimmick. But the people took it because of its taste which was near to the taste of the existing popular Coca-Cola.
The fact that the celebrity endorsement is done by popular celebrities and public figures like artists, models, sportsperson, singers and actors, and actresses ensures that the companies are directly associated with the celebrities which result in higher brand value and brand recognition levels.
To make the business successful, the company should consider maximizing their opportunities and their strengths while reducing their weaknesses and threats through a strategic direction. The new brand has had a successful entry into the market ad requires an excellent strategy to ensure maximization of the market share.
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