The ethical aspect of this first advertisement of Pepsi can be questioned mainly because it wasn’t sure if the original Pepsi Cola really contained pepsin. It was a promotional gimmick. But the people took it because of its taste which was near to the taste of the existing popular Coca-Cola.
One of the attributes of McDonald's is that their products are most popular among the young, who have a high affinity to fast foods. In addition, most of the clients are those that earn reasonable incomes. This is such that, when chartering markets in developing countries, for example, they know to set up in urban centers as opposed to rural.
To make the business successful, the company should consider maximizing their opportunities and their strengths while reducing their weaknesses and threats through a strategic direction. The new brand has had a successful entry into the market ad requires an excellent strategy to ensure maximization of the market share.
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