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Marketing Essay

You have been appointed as consultants to the Board of Directors and to advise them on possible options available to them now, and put forward your recommendations as to their future marketing options.
Harvard classmates Cameron Winklevoss and Tyler Winklevoss claim that Zuckerberg stole their idea for a social networking site whilst he was employed by them to assist with the sites development, the site in question being connectu. They filed a lawsuit as early as 2004 but the case was dismissed in March 2007, although it was quickly re-filed in Boston, eventually Facebook settled the case for $65m (Ryankette, 2011).Still there are many stories spreading about the stealing of this idea by
Pages: 5 (1250 words), Essay
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Your task is to develop a strategy to market White Appliances microwave ovens in India. Include target market(s), segmentation and positioning strategies, product features and branding, price, promotion, distribution and retailing in your programme. Yo
The main challenge faced by White Appliances Inc. is how the company should sell the microwave product in India successfully (Majumdar 2010, p. Microwave products refer to the cooking devices that help in both cooking and reheating of food by passing the foods to be heated through electromagnetic radiations that emanate from all directions.Goals: White Appliances Inc aims at penetrating microwave oven market in India cutting at all prices segments. The company has mainly focused on high price
Pages: 14 (3500 words), Essay
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Your company has won a contract to market the new ipad 4 in europe.the managing director has dicided to split the marketing, to target individual countries,based on their economy and culture. you manager has asked you to submit a proposal in writing of 20
The issue of tariffs was induced by the executive arm of the government and has been a major hindrance to the sale of products. This factor is bound to affect the marketing of the product in the country (Henry, 2009, 48).Shifting focus to the economic aspect of the country, Italy’s economy is rated eighth largest in the world. This has been effective in ensuring that the circulation of products in the country is well above average. Moreover, this means that most citizens in the country are
Pages: 8 (2000 words), Essay
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You are required that you write a 1000-word analysis on a marketing news story which has appeared in 2012 and was published in English.
By closely examining the 4P’s Marking Mix Model; product, place, price, and promotion, it is noted that the success of marketing is based on the strength of connection established between the corporation and its target customers (Wollan et al., 2011, p. This is the sole objective in marketing as it was more than a decade ago. With the increased competition in every industry, firms takes advantage of current dynamics in social marketing- the biggest step in marketing and advertising evolution
Pages: 4 (1000 words), Essay
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You are to choose a branded consumer product or service and critique the marketing communications mix used to promote it to its target audience. In your analysis, you should explain why, in your opinion, specific elements have been selected to support the
The focus of this paper is in this particular issue while integrating the concept associated with the actual communication mix used to promote Rolex to its target audience.The proponent of this report chooses Rolex as a branded consumer product and critiques its associated communications mix used to promote to its target audience. Part of the analysis is an explanation why, in the proponent’s opinion, specific elements which are discussed below have been selected to support the brand. In
Pages: 8 (2000 words), Essay
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You are the Marketing Director of Geely Auto UK and you are preparing a detailed marketing report for the board of the company many of whom are not familiar with marketing in the UK.
The company goal of “Let Geely cars go all over the world” can be met by adhering to the above mentioned factors. An improved customer relationship will also be the focal aspect of the marketing strategies.The focus of the marketing strategy is to enhance and expand the market potentials that can help the company increases the market share and annual turnover. The companies which do not have a structured and a lucrative marketing professional team fail to meet the needs and the demands of
Pages: 9 (2250 words), Essay
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You are the Marketing Director of Geely Auto UK and you are preparing a detailed marketing report for the board of the company many of whom are not familiar with marketing in the UK.
The company goal of “Let Geely cars go all over the world” can be met by adhering to the above mentioned factors. An improved customer relationship will also be the focal aspect of the marketing strategies.Globalization of economies has provided the companies with the scope to adopt extensive organizational growth and development strategies. However, this is not devoid of the constraints presented by the global business and market environment. Geely has spread its business in Middle East,
Pages: 9 (2250 words), Essay
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You are required to assess the current situation of Jollibee to determine the strategic choices and options available to take the brand world-wide
Expansion with 80 stores operating outside Philippines; 26 stores in the USA, 32 stores in Vietnam, 11 stores in Brunei and 7 stores in Qatar, Kuwait, Hong Kong and Jeddah. It has received the ‘Best Employer’ award in Philippines from Hewitt (Jollibee, 2013a).The company’s international marketing strategy has been a huge success and this is mainly due to the large flock of Filipino population residing abroad, which provided as a readymade market base to the company (Gillespie, Jeannet and
Pages: 8 (2000 words), Essay
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Your manager of the chosen organisation has asked you to compile a report investigating opportunities using a digital approach to marketing your products & services.
Its shares were first traded on the New York Stock Exchange in the year 1972. No other retail store in the world is larger than Wal-Mart. In addition, in terms of private employers Wal-Mart ranks first with more than two million employees in all its stores worldwide. Wal-Mart, a family controlled company is among the most valuable companies in the world Walton’s family controls 48% of the company shares. Sam Walton founded the company in the year 1962 and then it was incorporated in the year
Pages: 11 (2750 words), Essay
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You are asked to write an individual essay on how you believe companies have used an understanding of consumer emotions to attract customers and persuade them to buy their products and services; apply it to real-life examples.
The traditional method fails to analyze what triggers the consumers’ emotions and focus more on the products and their benefits (Saad 2011, 64). The research ends up with a result that is not sufficient because they fail to get what captures the mind and the heart of the buyers.Researchers also employ Means-end Approach method, which applies interview technique. The method uncovers consequences, personal values and emotions that trigger the choice of the consumers. It consists of
Pages: 8 (2000 words), Essay
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You will need to design a win-win strategy and a CSR strategy for your chosen company (the chosen company of my group is Praxair). You should use the game CEO.2 to guide your win-win strategy (My group has done the CEO2 game, the chosen industry is chemic
CO2 is known to lead to global warming as it creates a blanket over the atmosphere blocking sun rays from getting outside the earth. This in turn heats up the air in the atmosphere and the general temperatures in the globe increase. This disturbs the ecology of the world and destabilizes important parts of the atmosphere. Therefore, it will be truly be a win-win situation for the company and the environment at large. The changing of poisonous gases into less poisonous gases is also important as
Pages: 4 (1000 words), Essay
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Yahoo Corporation
It has very powerful trading partners besides having commendable customer service across the nations. The e-commerce expertise as well as integration of customer services such as search engines and the photo sharing also show great strengths within the corporation.Weaknesses: the company suffers quite slow speed in innovation and launching of new products, which accounts largely to strategic strengths with the competitors. Frequent managerial changes contribute greatly to the instabilities
Pages: 4 (1000 words), Essay
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You are required to write a report on how you intend to market the product or service during the first two years of trading. The report will also include recommendations on whether the product or service could be successfully marketed overseas. The rep
This is because; the company prominently claims that its primary business intension is to improve lifestyle and eating habits of small children in school, whose parents are mostly occupied in their professional lives. It is highly rational on behalf of the company to start up a business with such a noble thought. This is mainly because working parents of London remain highly worried about the way their children would spend their leisure time after school. They often found their children eating
Pages: 24 (6000 words), Essay
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You can choose the topic that you prefer.
However, every marketing manager should understand the behaviors of consumers and to implement in a conceptual framework. This conceptual framework of consumer’ behavior always assists the business to develop in the global market. Through this, the company can satisfy the consumers and fulfill the demand of global market. Even, the conceptual framework also gives leads to the company about the government policies regarding consumers. This whole process is done thru the help of global
Pages: 15 (3750 words), Essay
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You choose your favor topic
The business model included a physical store to process customer orders that were made with the help of online order portal of Pizza Hut (Bamber, 2008).In order to understand the process of clicks and mortars and its importance, the theme of this concept must be reflected. Kumar and Reinartz (2009) observed that the success of a marketing process depends primarily on the consumer knowledge regarding the brand and its offerings. This shows that, customers tend to gather information regarding the
Pages: 12 (3000 words), Essay
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You choose your favor topic
The concept of emerging markets is one of the fastest developing concepts in international marketing. Oviatt and McDougall (2008) explained an emerging market to be a country or region that has economic activities which are stronger than a least developed country but generally weaker than a developed country. What this means is that the economic outlook of emerging markets comes slightly below that of developed markets but higher than a typical developing country. This also means that the
Pages: 12 (3000 words), Essay
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You will need to research a luxury fashion brand and its branding strategy, looking at the evolution, identify challenges and current issues
Givenchy Strategy and creativity has been immense in the fashion and design industry. It has transformed its young and energetic employees into an outlet of fashion creativity. It started as a relatively young luxury design in 1952 and it was hardly known in the midst of bigger competitors like Chanel, YSL , Dior and many others. The growth was systematic and it attained its peak upon arrival of new director in 2005 (Mosca 2008). It builds a strong competitive edge over the others by investing
Pages: 8 (2000 words), Essay
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You will need to research a luxury fashion brand and its branding strategy, looking at the evolution, identify challenges and current issues
Givenchy Strategy and creativity has been immense in the fashion and design industry. It has transformed its young and energetic employees into an outlet of fashion creativity. It started as a relatively young luxury design in 1952 and it was hardly known in the midst of bigger competitors like Chanel, YSL , Dior and many others. The growth was systematic and it attained its peak upon arrival of new director in 2005 (Mosca 2008). It builds a strong competitive edge over the others by investing
Pages: 8 (2000 words), Essay
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You are a senior marketing consultant working for Global Marketing Solutions plc. Your chosen global brand has commissioned you to produce a report that answers the following questions:
Previously the marketing mix of the companies is illustrated by defining the four P’s of marketing; these were product, price, place and promotion (Keegan, & Green, 2011). But over the period of time, with the increase in number of service providing companies another three P’s were included; these are people, performance and processes (De Mooij, 2010). For the current assignment the seven P’s of BMW marketing has been discussed.The product of a company is its main offering for its
Pages: 6 (1500 words), Essay
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You are the marketing manager of a certain company (please pick one company in the industry of your choice; this can be a start-up or an existing company). Considering the scenario above please define the steps you need to take in order to design a zero-b
They have also divided the market according to the age and lifestyle of the consumers. Though the organisation focuses almost all the section of the market, they prefer to provide more attention towards the middle class population aged between 16-35years (Marketline, 2014).The organisation mainly follows a three-channel distribution network to supply their products within their targeted market. The three major distribution channels of the organisation are direct store delivery, third party
Pages: 10 (2500 words), Essay
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