Consumers could wash clothes at 30 degrees C without any impact on washing results. Reduced energy consumption helped reduce 58,000 kg of CO2 emissions in a year (Ariel, 2014). And all this became possible through the focused advertising campaign. Carlton and Jeffrey assert that the importance of advertising for a healthy competition is immense.
The researcher states that since the quality of Apple products is high, the company also sells these products at a higher price. Apple is known as a “high-price” leader in the information technology industry. However, today, Apple attempts to lower the price of its products, as a strategy of increasing its customer base. Alternatively, Apple produces complex products at a high price, and then produces lower-price versions of such products, which have fewer features, thus suiting
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