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Marketing Essay

Strategic Management and Business Policy
Outsourcing (Presented by) (Presented to) Lecturer Topic Outsourcing refers to an arrangement where one company contracts another one to get services that could also be provided internally by in house employees. It involves one company involving a third party to get a function, process or service done (Wheelen & David, 2010). Non-core business processes can be outsourced to increase efficiency. There are major outsourcing mistakes that people make. They include: over estimating on the
Pages: 1 (250 words), Essay
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Segmentation of industrial markets
Listening music on a CD player is an example of discontinuous innovation. Moving to the latest technology will result in one significantly changing his or her behavior. For the CD player, you could select the track you want or even let the player randomly select the tracks for you. 
Pages: 4 (750 words), Essay
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