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Marketing Essay

Sales and Marketing in the Hotel Marriott UK
According to Kvale, the process of interviewing Marriott’s customers heavily relies on the researcher’s personal judgment rather than a ‘context- and content-free rules of method. The statement of Kvale is confirmed by the statement of Keith Richards such that ‘the personal dimension is the central to qualitative research.
Pages: 6 (1500 words), Essay
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Service Marketing -- Critical Incident Report
It happened that McDonald’s was one of the nearby restaurants we saw so we considered it our primary choice.I was so satisfied because there were many customers in the queue at that time but the service crew attendants did a remarkable favor for everyone. 
Pages: 8 (2000 words), Essay
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Starbucks: Brand Positioning
Along with this, the strategy of repositioning the brand is also evaluated along with existing marketing issues and challenges faced by the company and the services marketing mix of the company. The report also suggests the possible adaption or changes in the service marketing mix which should be incorporated into the company in order to reposition the brand in effective and efficient manner
Pages: 8 (2000 words), Essay
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Strategy Adopted by an Organization Is a Result of the Organizations Internal Capability and External Relationship
This paper illustrates that the main characteristic of a strategy paradigm is the linkage between the organizations’ strategy profile and external relationship. It has a vital role in the organization’s performance. The organization’s reputation is determined by the existing fitness between the strategic orientation and external factors.
Pages: 5 (1250 words), Essay
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Significance of Advertising in Marketing
The important cultural heritage of Puritanism was a powerful part of the cultures of England, Scotland, and Wales in addition to a selection of similar cultures that was transferred to North America and Australasia. British Puritanism has exhibited some values that viewed spending money on clothes for men and children as a luxury.
Pages: 20 (5000 words), Essay
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Segmentation of industrial markets
Listening music on a CD player is an example of discontinuous innovation. Moving to the latest technology will result in one significantly changing his or her behavior. For the CD player, you could select the track you want or even let the player randomly select the tracks for you. 
Pages: 4 (750 words), Essay
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Success of Two Modern Retailers Asda and Tesco
According to the research findings, it can, therefore, be said that an ideal interface is attractive, efficient, and truly responsive. Various pop-up and banner ads can utilize statistical analyses of customer’s habits in order to present content which that particular customer is most likely to purchase based upon their own browsing history.
Pages: 12 (3000 words), Essay
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Sony: The Gaming Industry
The rivalry among existing actors in the market is the entry of new products in the market, which has consistently reduced profitability for Sony. New firms such as Japanese DeNA have provided “Blood Brothers” via Google Play. This has transformed more people into an addictive habit of playing the game, grabbing more customers from Sony.
Pages: 9 (2250 words), Essay
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Strategic Strengths and Weaknesses of Madarin Oriental Hotel Group Organisation In Relation To VRIN Analysis
The paper tells that from the concept demarcated in the VRIN analysis, it can be said that in general MOHG requires exploring new avenues in its operational strategies as well as strengthening its prevailing strategies to maintain its valuable position amid its customers. It also needs to develop certain valuable resources which ought to be rare in order to maintain its competitive advantage.
Pages: 5 (1250 words), Essay
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Situational Analysis Wal-Mart
Moreover, if the company continues its aggressive international market expansion, Wal-Mart may become the world's leader, overpowering its major rivals, like Target or Carrefour. While entering international markets, such as China, Wal-Mart attempts to introduce its standards and organizational culture abroad to its overseas outlets.
Pages: 4 (1000 words), Essay
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Secret Garden Partys External Environment
It is evidently clear from the discussion that PESTEL is an abbreviation for the political, economic, social, technological, legal, and environmental factors. These factors analyze the external environment of organizations, like the Secret Party Garden. PESTLE is used in environmental scanning part of strategic management in the SGP.
Pages: 18 (4500 words), Essay
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Standardization And Adaptation Strategies of Macdonalds, Pepsi, Toyota Motors in International Market
Information, the entry of Multinationals in the international market is characterized by some challenges, I will in the third part analyze some of the challenges these companies are facing. Final segment of this report will be a recommendation or likely solution to the challenges these companies are facing.The standardization strategy envisages that a multinational company venturing into the international market is going to sell the exact identical product or service it trades in its domestic
Pages: 8 (2000 words), Essay
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Social Networking and Virtual Personality
This paper illustrates that social networking is a phenomenal trend in the modern world that has been incorporated into the lives of people making it a complementary to some; literary some people will die as they cannot do without social media. The trend is more prevalent in the younger generation that is techno-savvy and up-to-date with the current trends in the world.
Pages: 9 (2250 words), Essay
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Social Responsibility, and Sustainability Principles
The principle illustrates that the organizations have the responsibility of solving the problems which they create. The nature of organizations social responsibility varies from company to company due to their different impacts on the society’s resources or the problems they bring.
Pages: 8 (2000 words), Essay
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Services Being Marketed by Bournemouth
It is evidently clear from the discussion that globalization has forced for numerous conference for people across the globe for idea generation and socialization. Conference tourism has become essential to offer services requisite for successful conference goal achievement. Bournemouth has a number of conference center offered by the hotels within its vicinity.
Pages: 11 (2750 words), Essay
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Strategic Marketing: Strategies for Competitive Advantage
The robotic vacuum cleaners are expensive and thus the investment for the consumers are high, they view it as money saving because the product helps them to save valuable time and also avoid the costly cleaning services. Apart from their cleaning ability, some models are designed to perform tasks such as mopping and UV sterilization.
Pages: 10 (2500 words), Essay
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SWOT Analysis of Smartlinc Inc

To make the business successful, the company should consider maximizing their opportunities and their strengths while reducing their weaknesses and threats through a strategic direction. The new brand has had a successful entry into the market ad requires an excellent strategy to ensure maximization of the market share.

Pages: 4 (1000 words), Essay
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