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Marketing Essay

Reflective skills of the Professional Skills module.
Professions in business require development and expression of skills such as interpersonal communication, clarity, organization and relevance to the subject matter. These skills are eventually built up as the professional establishes a niche for business as a career, which makes it an important agenda of any business student to apply communication experiences encountered along the way.The choice of ethical and communication skills for a management environment was as a result of their
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Red bull with cherry flavor
That flavored drinks are often intended for female audience, as aerated beverage with coffee taste is not a universal solution that everyone likes. In the light of this fact, the segmentation variables are as follows:Cherry flavored beverage is not a unique product on the market of energy drinks. However, in accordance with marketing researches (Mentz, 2006), cherry flavored drinks are regarded as the most attracting on the market of soft drinks.The production sizes are standard: 250, 355, and
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Research Findings, Statistical Analysis and interpretation for Etisalat Telecom Corporation
Figure 4 also shows a decline in operating profit margin as it was the highest in 2006 at 68.25% and lowest in 2012 at 51.69% having also declined over the years. Figure 5 shows that the net profit margin was highest in 2006 at 35.97% and lowest in 2012 at 26. This shows a decline of operating profit margin over the period of analysis.Table 2 shows the descriptive results for all the 30 items used in the study. As shown, the results are presented for the number of respondents for each item, the
Pages: 8 (2000 words), Essay
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Retail Marketing - Retailing Business on International Platform
In the next five years, it seems e-tailing in the UK would have ballooned since there are high volumes of people turning to this model of business. In other parts of the globe, it seems that there is also considerable growth in e-tailing though the rate is slower than the UK. It can be In the Western world, there are a lot of E-tailing sites but the problem is that many companies are not yet conversant with this particular business model in other parts of the globe due to some of the following
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Ralph Lauren Rugby 's fail reasons and re-launch marketing strategy.
In this report the reasons for the failure of this brand in the market is been studied based on which the marketing strategy that can be utilised for the re-launching of the brand and make it successful is been understood and analysed using various marketing theories and concepts.The parent brand Ralph Lauren has many sub brands under its umbrella like the Polo brand, Club Monaco, Chaps, RRL and RLX brands, Black Label, Pink Pony, Purple Label, Rugby and American Living. Every brand is well
Pages: 12 (3000 words), Essay
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Recommendations for Frugl
The app is a good platform for people to view present events and activities in London. The app can take advantage of this line of business to create awareness regarding various entertainment events such as live performances, drinking competitions and meals offers in various restaurants and bars in London The application can be useful in promoting tourism among the public. This will enhance its good social image, which ultimately translates to an increase in customers. The limitation of Frugl in
Pages: 4 (1000 words), Essay
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Reflective Report
Therefore, in order to match consumer needs, the online platform was created for music downloads. Moreover, the “PEST” analysis was highly useful to track the environment that the company operates in (Mullins 2013). For example, economical factors such as low income among young consumers have influenced the company to create a free downloading website. The business plan also contained the marketing plan, which included the theories of Ansoff’s product matrix, Porter’s 5 forces, the STP
Pages: 6 (1500 words), Essay
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Reflective writing on MyBreakTrip.com
This knowledge gave me a frame by which to explain that it MyBreakTrip.com could be a profitable idea. So, I think that by being a kind of educator to the group who could not understand this pop culture idea made them feel more comfortable about the campaign direction. By having more knowledge about this idea of consumer behaviour, group members were more comfortable moving forward with this idea.Many group members were from collectivist cultures. These are cultures where group loyalty is very
Pages: 10 (2500 words), Essay
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Reflective journal on guest presentations
Just as I had expected, Mr Edelbring proved that employing suitable people overcome failure by far. In this respect, I learned that hiring better people, with new methods introduces creativity. I additionally learned during the presentation that good story telling motivates people into doing unimaginable things. Furthermore, the guest presenter demonstrated how different roles in a company if well incorporated can play in favour of the management (Seifert, 2006). Nevertheless, it requires
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Research report
As suggested by Buckingham (2011), product and service quality of a business can uphold the brand image and customer satisfaction level.The respondents believe that M&S products and services are value for money. 45% respondents agreed to the statement and around 44% were neutral which reflects high support for the product and service structure of the selected company.In comparison to the responses gathered in previous statements, the respondents have mostly provided a neutral answer in this
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Report -united colors of Benetton company
Regardless of the decline in Europe, Benetton was still expected to grow since its market focus is a global one. The problem faced by Benetton can be said to be the result of accumulation of issues and factors including poor understanding of the company’s micro environment such as customers, competitors, and supplier. What this means is that the company has faced to develop any effective strategy around these micro environmental variables. This situation therefore means that Benetton needs a
Pages: 9 (2250 words), Essay
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Reflective log of report
Such gaps include unclear phenomena that need answers and specific hardships that need to be eliminated. Therefore, creativity is important when developing a literature review in order to expose clearly these gaps.In reference to Booth (1995), the research questions formulated have to be worth investigating and should contribute knowledge to the field in question. In relation to the research question 4 in the report, the team aimed at developing an appropriate strategy in order to apply tourist
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Retailing Essay
To enhance this, the company ensures that it highly motivates its employees through better pays and incentives. The company also ensures that they promote good relations between the employees and other top officials to increase the level of motivation. Good relations also enhance better upward communication ensuring that the employees give ideas on the decision making of the company. This acts to the advantage of the company considering that the employees relate more with the customers. Thus,
Pages: 5 (1250 words), Essay
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Research methods paper
A primary study, utilizing the university Qualtrics survey program, whereby potential respondents could be invited to take a questionnaire concerning the influences of why they buy skin care and cosmetic products (Mitchell & Jolley, 1996). There are a number of ways to ask respondents to take this, which include contacting acquaintances, friends, and family members through social media contact, personally asking university fellow students to take it, and handing out hand designed pre-made
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Research Methodology
Observation, which requires statistical analysis to extract the required information to answer the research questions (Cullen 2006).The positivism approach has allowed the research to proceed in a mechanistic approach of assessing the corporate social performance of different firms and industries. This approach will remove the room for any personal biases, which as a result will yield results of higher quantitative accuracy.The research approach can be of two types, deductive approach and
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Reflective Portfolio 05202
In case of franchising, the firms offer licensing and permission to use the company name and products and its manufacturing techniques and in return the franchisor gets paid by the franchisee. Finally in case of joint venture, the company makes business collaboration with one of the firms in the host country, which makes it easier for them to operate in a foreign land with reduced risk (Lee, Madanoglu and Jae-Youn, 2013).The multinational firms (or multinationals) are the ones that are
Pages: 12 (3000 words), Essay
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Reflective Portfolio 05203
Globalisation has resulted in the spread or reach of products, language and customs around the world. It has allowed the people to access various services and goods which are not accessible previously. Some prominent examples of globalisation are Coca-Cola, KFC and McDonald’s all over the world (Cole and OKeefe, 2000). While globalisation leads to openness of various cultures, it also results in deterioration of inimitable cultural differences. It is increasing the gap between poor and rich.
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Reflective Portfolio 05205
The shifting of the coal miners towards oil and gas industry is also considered as an important element of Globalisation.The currencies were convertible and the balance of payment restrictions was eliminated. The birth of the Euro Dollar market in the global economy was a move towards the availability of the international liquidity and the cross border trade relations that was set up in Western Europe (Chen, 2006). The organizations are expected to carry out the exchange of goods so as to
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Research Method
Therefore, these businesses are using all means possible to minimize the costs of operations. One of the strategies they are using is reducing the costs of advertising which has been taking a huge chunk of the firms’ profits. However, in order to maintain their competitive advantage, the companies are forced to look for other alternatives. Social media has become a critical alternative which is cheap, effective, and reliable. With the changes in the technological sector, many people have
Pages: 6 (1500 words), Essay
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Rewrite the sample paper. (INTERNATIONAL CULTURE AND COMMUNICATION)
Multinational Corporations have been facing extremely tricky situations due to the distinctive nature of their businesses. They operate in extremely varied environments before any nation provides a distinctive business environment for a given multinational corporation. Achieving consistency in a way that workers of the same multinational corporation are treated has been one challenging issue (Marginson & Sisson, 2004). Normally, labour environments are exceptional because of various labour
Pages: 8 (2000 words), Essay
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