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Marketing Essay

Ocean City: The Best Place to Be
 When the blood starts to heat up, and both the body and the mind begins to seek diversions from the pressures and tensions from work and school—Ocean City is the answer to the call of Spring Break. It is a paradise for everyone! From little tots looking for rides, games, and cotton candies, to the young and the adventurous looking for non-stop action.
Pages: 5 (1250 words), Essay
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Overreaction Hypothesis and Contrarian Strategy (the efficiency of financial markets)
Empirical evidence on the OR hypothesis were Rosenburg and Rudd (1982), but it was DeBondt and Thaler (1985; 1987) who confirmed the initial findings and came out with research on the topic that continue to be used to this day.Kahnemann and Tversky (1982) observed that people tend to exaggerate their reactions to unexpected events and proposed that this overreaction can affect the behaviour of stock market investors (Kahneman won the 2002 Nobel Prize in Economics for this). Therefore, if
Pages: 10 (2500 words), Essay
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Operational Analysis for Improving Performance of Wheatley Park Hotel
Of an operation is seldom achieved and what is achieved is the effective capacity of the operations which is defined as the maximum realistic output under normal conditions.Wheatley Park Hotel has a room capacity of 100 units. However, the occupancy rate of the hotel is at 60% on annual average. 
Pages: 9 (2250 words), Essay
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Objectives of Peter Alexander Promotional Plan
The paper tells that Peter Alexander already possesses significant brand equity, however, it is important to note that it has restricted itself to a very niche market of people who value nightwear and shop online for it. To expand its market, Peter Alexander must reach out to people who in a greater number and through a more widespread channel.
Pages: 8 (2000 words), Essay
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Ocean Park - In the Face of Competition from Hong Kong Disneyland
Customers may be reluctant to respond to the new products introduced by Disney hence leading to low attendances and losses for the business.Ocean Park was having a problem with its brand and logo. The problem was that its brand image was very poor and could not attract customers to its businesses.  
Pages: 8 (2000 words), Essay
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One-Stop Shop for Ambulance Vehicle
The business name is taken from the name of the proponent; it is “SAAD Company”, while the company’s logo is obtained from the site of Arthursclipart. The logo is a picture of a red cross, indicating that the company is a provider of life-saving equipment for emergency purposes. 
Pages: 6 (1500 words), Essay
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Organization Analysis - Wal-Mart
Customers associate the Wal-Mart’s brand with quality and standardized products. The company’s brand is distinct; furthermore, Wal-mart has established a group of loyal customers. Spotts (2005) asserts that consumers usually respond to less costly products to sustain their daily needs especially in current time of economic hardships. Since the company makes purchases in large quantities, it obtains huge discounts that it can pass to its customers. This enables it offer products at a reduced
Pages: 8 (2000 words), Essay
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Oreo Multiple National Corporation
The way that the product is marketed enhances the relationship of the children with their parents. The advertisement shows how the relationship is enhanced if the parents are able to buy and offer their ki8ds the cookie because it makes the kids feel happy when they get to taste and eat the type of cookie. The advert pains a picture that the children and the parents will always have the same experience once they eat the cookie.In order to enhance this type of advertising, the best method to use
Pages: 4 (1000 words), Essay
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Overview of a Luxury Fashion Brand
The brand has also embraced digital marketing as one of the method it uses to remain competitive in the market that is dominated by other super-brands in the luxury fashion industry ("Group Overview," n.The brand being inclined to British lifestyle has a range of products that targets men, women and children of different social status in the society. It is best known of shawls, scarves, and ties that are classified as soft accessories. On the other hand the brand has also classified small
Pages: 8 (2000 words), Essay
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Order #1158371
BAT has implemented a new vision strategy that will enable the company attain leadership of the global tobacco industry and enhance the shareholder value.Marketing is concerned with anticipating and meeting the changing consumer needs and preferences through offering new products, new uses of the product and added benefits to the products (Saxena 2005). The success of marketing requires identification of clear, specific and measurable marketing objectives that will guide the company in
Pages: 7 (1750 words), Essay
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Organisational Approaches
By Oh and Yoon (2014) found that consumers maintain much more preference to consume products from businesses with a strong ethical programme; as compared to less ethically-focused businesses. Grande (2007) reinforces this trend, suggesting that many companies are engaging in discourse and promotion on this corporate ethical set of beliefs and values to differentiate their businesses from competitors. Solomon, et al. (2013) sees such a phenomenon as genuine under role theory, with consumers
Pages: 11 (2750 words), Essay
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Organizational Capabilities and Strategic Management of Google

The researcher states that Google has strong organizational culture. It uses every opportunity in motivating employees by regular recognition of best performers. It has an open culture where every employee contributes to the running of the organization by accepting ideas from everyone. This, in turn, makes people be comfortable in raising their ideas without intimidation which leads to its success. When hiring, Google has a culture of hiring people based on the capabilities and not their

Pages: 4 (1000 words), Essay
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Organisational Change Management
D2 will, therefore, face a shift of attitude from a section of employees from Didcot. These employees will feel unappreciated and develop the negative attitude towards the company, something which is not good for the success of D2.
Pages: 11 (2750 words), Essay
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Opportunities of Skoda Motor Company
Skoda is always certain of progress as the market growth and maintenance of market prevail through strategic planning management to set plans and objectives that enhance competence, growth, and profitability. Every global enterprise may draw weaknesses in their operations while perceiving that they are reaching and the conducting the market.
Pages: 8 (2000 words), Essay
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