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Marketing Essay

Bottom of the Pyramid
This is the social point of view. However, as the article states, there are compelling reasons from the profit point of view as well to create a market for tier 4 consumers. The wave of industrialization and globalization has created a category of consumers who are willing to try and experiment with new products but do not have the resources to buy premium products.
Pages: 5 (1250 words), Essay
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Broadcast Associations with Haunting
Interest in the supernatural first began as stories that were based on hearsay and rumors. Some book writers in the early 1890’s thought this would make an interesting subject-topic for their novels and so they began writing on the issue of weird occurrences or hauntings that affected the community.
Pages: 3 (750 words), Essay
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