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Marketing Essay

Advertising Campaign of McDonald's: Communicative Aspect
That blame multinational corporations for exploiting people and affecting the economy of the developing countries, McDonald’s has also become a symbol of ‘the world’s corporate evil’ that attempts to ‘catch’ the entire planet into its ‘vicious net’.In 2002, the American president G. Bush started an anti-obesity campaign that included propagating healthy food among schoolchildren and their parents
Pages: 12 (2500 words), Essay
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An Evaluation of Apples iPhone and Motorola Ad
The two print ads I have chosen to evaluate are that of Apple’s iPhone and of Motorola’s Hello Q. These two were chosen not only because they advertise products of the same industry (telecommunications), but also and more importantly because they both want to convey a message of power and superiority to their respective audiences.
Pages: 3 (750 words), Essay
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