Adopted the low cost differentiation strategy as the prices charged are relatively low as compare to its competitors and aims to be the cost leader in the food processing industry and it differentiates its product by offering organic food products in the category of chips and dark chocolates along with others.Potential partners would be those health care centers or also those stores which keep healthy products. One of the most effective partners would be the organic food centers. People nowadays prefer organic and healthy food and thus they would prove to be potential partners.Potential competitors for the company would be those who are also offering the same type of food products and care for people’s health in the snack and confectionary market in United Kingdom. Few of the potential competitors for Crazy food plc includes, Brown Bag Crisps which manufactures potato crisps in UK; Burts Potato Chips; Corkers Crisps; Crips; Kolak Snack food which is one of the leading manufacturer in UK and supplies its product in UK and Europe (PotatoPro, “Manufacturers of Chips and Snacks”).Positioning is nothing but a battle of the minds (Ries, p. The product will be positioned as healthy food in the minds of the customers which would not increase the weight of the people despite of the product being confectionary. This will help the potential customers to try out the product and generate awareness. The company needs to capture the minds of its potential customers by portraying the product to be a healthy lifestyles and letting the customers adapt to the changing needs of their body. Crazy food needs to maintain this concept and create awareness in the mind of the customers.There is various ways through which a company can communicate to its potential customers. Some of the most effective promotional strategy includes publicity, advertising, sales promotion, public relation, and personal selling (Harper, p. In the same way Crazy Food will also apply the communication tools in order to create awareness in the minds of the potential customers.The company would apply both push and pull strategy to communicate with the targeted people. Advertising would be the key tool which would be used by crazy Food Plc. The print media would be used by the company to promote its confectionary product. Advertisements would be made in newspapers, health food magazines. Sales promotion would also be taken care of as its one of the most effective communication tools
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