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Marketing Strategy - Editing Essay Example

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Marketing Strategy - Editing

A lot of information that is available about the company and this need to be explored before actually trying to draw out a new primary research for the company. Also there are a lot of changes and improvements that can be made in the company based on this study. The secondary research helps evaluate the current situation of the company.The telecom industry of the Middle Eastern countries has seen a continuous growth. A forecast by Informa Telecoms and Media shows that the year 2009 will continue to see a constant growth, with almost 28.68 million net inclusions into the mobile market this year. The market is very wide and has as many as almost 250 million mobile subscribers and is expected to reach as high as 250.79 million by the end of 20094.Etisalat is one of the oldest telecom providers in UAE. It is headed by Mohammad Al Qamzi, the CEO. The company was incorporated in 1976 and has become a part of the Financial Times Top 500 Corporation. In terms of the capitalization and revenues, this company stands on the 6th position in the Middle East. This is the only other largest contributor other than the oil sector, in the development programs of the UAE federal Government. It has also been awarded for being a socially responsible corporation. Etisalat has also been honored for the nationalization programme5.Etisalat offers a number of different products and services. They have a wide variety of products in their portfolio, which totals to almost a hundred and fifty. These include items like the fixed lines, mobiles, and value added services for businesses and consumers. This does not include the additional products and services that are provided by the company to people with special needs6.Etisalat’s main region of functioning is in UAE and Iran. The company has also had plans to enter into the markets of the Kurdish region7. The company is successfully operating in 16 markets across the world, of which Saudi, UAE and Egypt are the top three markets.Businesses of all sizes, no longer limited by distance, will be able to reach new markets. Innovative technologies will open up fresh opportunities across the globe, allowing the supply of new goods and services to everyone who wants them”8.I do not have a direct role in the company. I have chosen this company as there is an easy access to information for the company. Also being biggest in the industry, and since the company has a strong possibility for improvement, hence I have chosen

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preview essay on Marketing Strategy - Editing
  • Pages: 7 (1750 words)
  • Document Type: Essay
  • Subject: Journalism & Communication
  • Level: Undergraduate
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