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Marketing strategy Essay Example

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Marketing strategy

The retail store has received reputable fame due to its marketing strategies and profit gains over the years making it the most researched on retail store worldwide.This research is beneficial in the analysis of marketing strategies that Wal-Mart uses to remain atop the retail market as it demonstrated the benefits of marketing strategies in aiding companies reach their objectives. In today’s market, customers are increasingly demanding for satisfaction in terms of what they want, product quality and service quality hence raising the level of completion among retailer. Due to this, the market environment is constantly changing thus calling for a change and improvement of marketing strategies to ensure that the company’s consumers remain loyal to the brand.Marketing strongly enhances value addition in an organization and its operations, values and organizational qualities thus creating a strong value addition by aiding the company in adopting the latest marketing tools. According to Webser (1991), a company that establishes a well laid out marketing strategy that satisfied the wants and needs of consumers will have an increase in loyalty thus sales which will lead to an increased market share.Wal-Mart’s managers and directors have over the years, enhanced their focus on several strategies to maintain a low cost strategy which is based on diverse sources. Wal-Mart’s strategy to avoid basing its supplies on one large supplier but rather numerous small and medium scale ensures that it receives quality products are affordable prices by eliminating price hikes due to a monotonous supplier. Strategic marketing management is beneficial and vital for yielding an organization’s internal benefits by securing customer attraction and loyalty to the business while still ensuring that the organization’s employees remain motivated and enthusiastic working for the company as Wal-Mart demonstrated. Wal-Mart’s employees demonstrate a feeling of pride in their work since they work with big and identifiable brand names. The global economy over the years transformed from product orientation to service orientation thus leading the customers to request for high quality services as Kotler and Armstrong (2010) demonstrate in their research. Wal-Mart adopted marketing strategies to satisfy their customer’s wants by establishing and investing in brand, and marketing management. By so doing the

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preview essay on Marketing strategy
  • Pages: 12 (3000 words)
  • Document Type: Research Paper
  • Subject: Marketing
  • Level: Undergraduate
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