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Marketing@ psychology Essay Example

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Marketing@ psychology

Therefore, psychology can be used to guide and even predict the future plans of undergraduates., Yujuan, to Ruiping and Yujuan (2006), customer profitability and the benefits an enterprise should get would increase because of the construction of service marketing system that is based on customers experience. Therefore, enterprises would supply a higher class of service and experience to their clients. Experience is an individual or personal need based on a psychological view, which may be a good or bad feeling in one’s conscience. Therefore, the authors analyzed the experience of the consumer, thereafter discussing the through psychologically understanding customer relations and experiences.Customers’ profitability and experience can also be improved through the construction of service-marketing systems founded by the experience of a customer, (Ruiping and Yujuan, 2006). It is evident that, clients will always buy from those they like. Therefore, the organization is a flow of information, and it will hasten communication of enterprises and the clientele. At times finding out what your clients actually want is like ‘pulling teeth’. However, if an individual identifies specific customer behaviors, he or she can become accustomed to each individual to guarantee an encouraging experience. Thus, applying ideologies of behavioral psychology to dealing with the consumer experience should be a moral thing to do (Ruiping and Yujuan, 2006). Finally, application of behavioral psychology towards understanding customer experience is essential in building service-marketing system.Saunders (2001) reveals that the twentieth century is famous for the extensive evolution of market-driven economies that have been linked with melodramatic fluctuations in values both within and across cultures. The author points out that this study aims to measure the relationship between marketing character and Rokeach values. A general assumption in this case is that equality is ranked low relative to scores on the marketing characteristic. This suggests that the social comparisons in the consumer domain are aimed at establishing relative failure or success as opposed to failure


Cable, D. A. J. and ODriscoll, M.P. (2010 the practice of industrial/ Organizational Psychology in New Zealand. New Zealand journal of psychology, 39(3), 1-12.

Rottinghaus, J.P., Gaffey, R.A., Borgen, H.F. and Ralston, C.A. (2006). Diverse Pathways of Psychology Majors: Vocational Interests, Self-Efficacy, and Intentions. Career Development Quarterly, 55(1), 1-87.

Ruiping, X., Yujuan, Z. (2006). The construction of service-marketing system based on customers experience/construction du systeme de service-marketing base sur lexperience de la clientele. Canadian Social Science, 2(6), 1-87.

Saunders, S. (2001). Fromms Marketing Character and Rokeach Values. Social Behavior and Personality: an international journal, 29(2), 1-191.

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preview essay on Marketing@ psychology
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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