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Marketing Professional Practice Essay Example

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Marketing Professional Practice

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The interview planned for evaluating the current value of volunteers, in regard to their contribution in the club’s daily performance, should address the following issues: a) the age and demographics of volunteers; only volunteers that are required for the development of the club’s critical operations should remain in the organization; for example, younger volunteers would be more necessary compared to older volunteers, especially if the tasks involved are quite demanding in terms of physical capabilities; b) the experience of volunteers in similar tasks is important for deciding the continuation of their cooperation with the organization; for example, volunteers that have worked in sports club should be preferred by other volunteers that do not have such experience; c) the potential acceptance of a lower salary would be also an issue that should be addressed in the interviews; volunteers that could accept a reduction of salary, even low, i. about 10%, would be preferred, since in this way the organization’s daily costs would be significantly decreased; of course, the other issues, addressed through the interview, should be also taken into consideration for deciding the firing of a volunteer; d) the last issue that should be necessarily addressed in the interviews would be the time constraints of volunteers, meaning especially the social life and the other activities of each volunteer; for example, volunteers that do not have a second job would be preferred compared to volunteers that have to plan their time daily for responding to the needs of two jobs.Social media can be used for improving the communication between organizations and their customers. In non-profit organizations, the social media can play a similar role, helping to increase trust between the organizations and the public (Chen 2011, p. As also in for-profit organizations, in non-for profit organizations the social media can help to improve these organizations’ image in the market, providing information on these organizations’ services/ products and on their role, as related to the promotion of particular values (Chen 2011, p. According to McLeish, the social media can help non-for profit organizations to establish direct communication with their customers (McLeish 2010, p. This target can be characterized as quite important taking into consideration the excessive use of marketing by firms of all sizes. Consumers worldwide are

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Brinckerhoff, Peter. 2010. Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World. Hoboken: John Wiley & Sons.

Chen, Te. 2011. Implementing New Business Models in For-Profit and Non-Profit Organizations: Technologies and Applications. Hershey: Idea Group Inc (IGI).

Ciconte, Barbara, and Jeanne, Jacob. 2008. Fundraising Basics: A Complete Guide. Sudbury: Jones & Bartlett Learning.

Cuskelly, Graham, Hoye, Russell, and Auld, Christopher. 2006. Working With Volunteers in Sport: Theory And Practice. Oxon: Taylor & Francis.

DasGupta, Subhasish. 2009. Social Computing: Concepts, Methodologies, Tools, and Applications. Hershey: Idea Group Inc (IGI).

Godfrey, Paul, and Edward, Grasso. 2000.Working for the Common Good: Concepts and Models for Service-Learning in Management. Sterling: Stylus Publishing, LLC.

Hylton, Kevin, and Bramham, Peter. 2007. Sports Development: Policy, Process and Practice. Oxon: Taylor & Francis.

Kanter, Beth, and Allison, Fine. 2010. The Networked Nonprofit: Connecting with Social Media to Drive Change. Hoboken: John Wiley & Sons.

McLeish, Barry. 2010. Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor. Hoboken: John Wiley & Sons.

Pride, William, and Ferrell, O. 2011. Marketing. Belmont: Cengage Learning.

Robinson, Matthew. 2010. Sport Club Management. Champaign: Human Kinetics.

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preview essay on Marketing Professional Practice
  • Pages: 5 (1250 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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