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Marketing planning using SOSTAC on Easy Gyms Essay Example

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Marketing planning using SOSTAC on Easy Gyms

This is simply asking satisfied clients to actively market services on behalf of the company (Winston & Crane, 2012, p, 71). In addition companies develop materials that clients can pass along to prospects and opinion leaders to help spread word about products and services.The 7Ps of marketing include people, processes, physical evidence, product, place, price and promotion. As far as people are concerned, every organisation should ensure that interactions are positive. This can be achieved by carrying out prior preparations, in terms of ensuring that staff members are motivated so as to deal with customers effectively (Needham & al, 1999, p, 69). Therefore, selection, training and motivation of personnel should focus on highest level of assistance to clients. Companies should ensure that employee skills, attitudes and motivation enhance positive interaction (Drummond & Ensor, 2005, p, 10). Processes determine the success of a marketing plan of an organisation. For instance, it is through the process of service delivery that effective service can be achieved. The delivery process should also respond to individual needs in a flexible manner. In addition, information about what is happening should be provided to customers to enable them make plans. An organisation may opt to make payment an easy process so as to make it convenient for clients (Needham & et al, 1999, p, 69). Provision of services should be focused on fulfilling customers’ needs (Drummond & Ensor, 2005, p, 10).Physical evidence is a component of a marketing plan, which helps clients to get quality services and enjoy the organisation’s atmosphere, while seeking services from the organisation. For instance, an organisation can ensure that its interior has a good design and it is welcoming. The interior structure of an organisation may also facilitate easy access and include quality facilities. Organisational staff will also have to ensure that they offer intimate and welcoming services. According to Needham & et al (1999, p, 70), an organisation’s layout should be made welcoming and understandable and not threatening. In addition, customer benefits and quality should be assured. This can be achieved through the organisation’s ambience, fixtures and fittings appearance and attitude of staff (Drummond & Ensor, 2005, p, 10).A marketing plan also incorporates product as a major determinant of its success. The benefits of a

References

Donnelly, R., 2009. CIM Coursebook: Delivering Customer Value Through Marketing. Abingdon: Routledge Press.

Drummond, G., & Ensor, J., 2005. Introduction to Marketing Concepts. Oxford: Elsevier Butterworth-Heinemann Publishers.

Ferrell, O. C., & Hartline, M.,2011. Marketing Strategy. New York: South Western Cengage Learning Press.

Luther, W. M., 2001. The Marketing Plan: How to Prepare and Implement it. New York: AMACOM Press.

Needham, D., et al., 1999. Business for Higher Awards. Oxford: Heinemann Publications.

Shilbury, D., Westerbeek, H., Quick, S. P., & Funk, D. C., 2014. Strategic Sport Marketing. Sydney: Allen & Unwin Press.

Smith, P. R., & Taylor, J., 2004. Marketing Communications: An Integrated Approach. London: Kogan Page Press.

Winston, W., & Crane, F. G., 2012. Professional Services Marketing: Strategy and Tactics. Abingdon: Routledge Publications.

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preview essay on Marketing planning using SOSTAC on Easy Gyms
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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