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Marketing Is Easy to Define Essay Example

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Marketing Is Easy to Define

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Marketing Is Easy to Define. Marketing is an effective means to promote products. It is believed that even the greatest product and the most exceptional innovation would not flourish without it being marketed within the perspective of the people who would consume it. Perspective is based on context, which can be attributed to numerous aspects. The concept of marketing must be associated with the market's needs, situation wants and even their problems. These factors can be assessed through analyzing the economic trends in the market, inclusive of other macroenvironment factors such as government regulations and social issues, to name a few (Breur, 2005). In that light, one can note that marketing isn't simply a means to sell a product, but the whole concept of the product as to the features it offers and the end results it presents to the one who consumes it.

In essence, marketing isn't simply about promotion, but it involves the market and the strategies. A marketing plan would not suffice, as it is simply a guide towards the business objectives, as well as proper management and allocation of the entrepreneur's energy and resources. In spite of plan, execution is important, this would not be carried out without market research (Verhoef, 2003).Marketing does not solely rely on strategies and tactics. Without substance, such strategies are useless. This is why research is important. The application of tactics is not sufficient without a sound basis for substantial knowledge. In that light, marketing entails thorough analysis, which is the basis of the strategies the business is ought to apply. The aforementioned method of analysis is about aspects that concern a product, an idea or a service. In most cases, it is directed towards customers. It is not enough to know who the customers are, it is also important to know how they behave, what they do, what they require, what motivates them and how they perceive (Armesh, Rasoulzadah, Kord, Salarzehi and Saljoghi, 2010). Through proper analysis, one can segment and choose a market appropriately. Marketing Is Easy to Define.

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preview essay on Marketing Is Easy to Define
  • Pages: 12 (3000 words)
  • Document Type: Outline
  • Subject: Marketing
  • Level: Undergraduate
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