These have been provided on Dell's website to help the potential customer navigate easily through the site and link up with other sites.
Communication: - This entails how the company dialogues with its customers, and it is appropriately catered for in Dell’s website, which presents special offers, surveys, company contacts information and live chat with company representatives.
Context: - This represents texts, graphs, sound, music, and videos, and they are represented efficiently on Dell’s website and they make the website appealing to potential customers.
Community: - Dell’s website allows interaction between its customers through message boards and lives chart, which is available on their homepage.
Customization: - Customization of Dell’s website allows customers to personalize aspects of the website and it tailors itself to different users. For example, the website has different colors and graphics for people from different locations who may not use the same language.
I would recommend that Dell makes its website less clustered in order to make it easier for all customers to use and provide easier navigation of its website. Marketing Discussion Dells Website.
Dell. (2011). Dell, The Power To Do More.
Retrieved on November 26, 2011 from:
Kotler, P and Lane, K. (2011).Marketing Management. New Jersey: Pearson Prentice Hall.
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