Internet shops are accessible for a large number of households and individuals. It helps to connect potential customers to the web pages of firms that are offering to sell goods and services online. Potential customers that are searching for products can also access specialised search engines that enables searches to be made for desired products and information and links consumers to suppliers that provide online purchasing services.The reduction in layers of intermediation, lower search and transaction costs and to network externalities are the main differences. So, e-commerce can propose a lower price level and faster delivery than traditional one. Also, e-marketing improve service quality. Delivering content gives more detailed information on an offer and goods; enabling transaction leads direct to a sale. Shaping attitudes can help build brand awareness, and solicit response. An advertisement may be intended to identify new leads or as a start for two-way communication. In these cases an interactive advertisement may encourage a use to type in an e-mail address (Chaffy et al, 2000).In contrast to traditional marketers, e-commerce gives further commercial opportunities for the brand owners and legitimizes the investment in e-commerce development and maintenance. In this respect, connecting the brand site and the social aptitude of community participants potentially creates a new marketing tool. Speed, low cost and high service quality are the main benefits and differences of. Marketing & Commerce, E-Marketing & E-Commerce.
1. Chaffy, D., Mayer R., Johnson, K., Ellis-Chadwick, F. Internet Marketing, Strategy Implementation, and Practice. London: Pearson Education, 2000.
2. McDonald, M., Christophers, M. Marketing: A complete Guide. Palgrave Macmillan, 2003.
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