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Marketing & Commerce, E-Marketing & E-Commerce Essay Example

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Marketing & Commerce, E-Marketing & E-Commerce

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Marketing & Commerce, E-Marketing & E-Commerce. The more business that is generated by bolt-on e-business systems, the lower are intermediation and search costs. Moreover, the transaction costs of managing the supply chain reduces by use of standardised and effective information-gathering, processing and dissemination systems and network externalities generate more opportunities to expand and develop business.Today, for many companies e-commerce is the main tool on the basis of which the firm carries out the transactions flow between itself and the buyer. In indirect marketing the manufacturer utilizes the services of various types of independent marketing organizations or cooperative organizations that are located in the home country. When a manufacturer exports indirectly, the responsibility for carrying out the foreign selling job is transferred to some other organization.

Internet shops are accessible for a large number of house­holds and individuals. It helps to connect potential customers to the web pages of firms that are offering to sell goods and services online. Potential customers that are searching for products can also access specialised search engines that enables searches to be made for desired products and information and links consumers to suppliers that provide online purchasing services.The reduction in layers of intermediation, lower search and transaction costs and to network externalities are the main differences. So, e-commerce can propose a lower price level and faster delivery than traditional one. Also, e-marketing improve service quality. Delivering content gives more detailed information on an offer and goods; enabling transaction leads direct to a sale. Shaping attitudes can help build brand awareness, and solicit response. An advertisement may be intended to identify new leads or as a start for two-way communication. In these cases an interactive advertisement may encourage a use to type in an e-mail address (Chaffy et al, 2000).In contrast to traditional marketers, e-commerce gives further commercial opportunities for the brand owners and legitimizes the investment in e-commerce development and maintenance. In this respect, connecting the brand site and the social aptitude of community participants potentially creates a new marketing tool. Speed, low cost and high service quality are the main benefits and differences of. Marketing & Commerce, E-Marketing & E-Commerce.

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1. Chaffy, D., Mayer R., Johnson, K., Ellis-Chadwick, F. Internet Marketing, Strategy Implementation, and Practice. London: Pearson Education, 2000.

2. McDonald, M., Christophers, M. Marketing: A complete Guide. Palgrave Macmillan, 2003.

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preview essay on Marketing & Commerce, E-Marketing & E-Commerce
  • Pages: 2 (500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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