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Marketing 2 Essay Example

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All that an individual needs is an access to the internet and computers. This data can also help markets to identify the various needs of their target customers, through the characteristics identified in it. Finally, these statistics might be useful to marketers, because they may assists in developing an advertising or marketing strategy that targets their specific segment.A disadvantage that this statistics has is that the information provided is huge. On this basis, it will take a lot of time for a marketer to analyze the information. Secondly, these statistics do not identify the specific needs of a region, it requires a marketer to critically analyze the statistics and develop a need. The statistics do not provide information about a particular product or service, the information contained is generalized. Finally, the statistics do not provide the type of products and services that the population of Canada uses in great numbers.The first stage is recognizing the problem. It is within my need to look for a portable computer device that is easy to use, and affordable. This portable device must have the capability of taking photos, playing music, and shooting videos. I also need a gadget that has features of accessing social networking sites. My needs can be categorized into two, i. functional and social needs. Functional is based on the features of the gadget, while social needs is based on having a gadget that reflects fashion (Dibb, 2012).The second step involves searching for information concerning the existence of a gadget that can satisfy my needs, and solve my problems. This involves identification of potential suppliers, search of quotations and proposals, and the development of the products specification. It is important to denote that information about the product that will satisfy the consumer will emanate from friends, and the websites of the companies under consideration (Baker and Tourangeau, 2012).The third step involves evaluation of alternatives. This involves looking and evaluating different samples that have the capability of satisfying the various needs of the customer. For instance, in my case, I’ll have to look at the products of Samsung, Apples, Microsoft, and Nokia, and come up with a suitable gadget that can satisfy my needs. Under this step, the customer will evaluate the products of these companies, looking at their features and

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Baker, P. A., & Tourangeau, F. (2002). Mega Bloks Inc.: building blocks for growth.

Toronto: Merrill Lynch.

Community Profile. (n.d.). Edmonton. Occupation of employment. Retrieved April 5,

2014, from http://profile.id.com.au/cairns/occupations?WebID=200

Crane, F. G. (2010). Marketing for entrepreneurs: concepts and applications for new

ventures. Thousand Oaks, Calif.: Sage Publications.

Dibb, S. (2012). Marketing concepts and strategies (6th ed.). Andover: Cengage


Statistics Canada. (n.d.). File not found / Fichier introuvable. File not found. Retrieved

April 4,

2014, from http://www12.statcan.gc.ca/census-recensement/2011/dp- d/prof/details/page.cfm?Lang=E&Geo1=CMA&Code1=835&Geo2=PR&Code2=4



Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). Boston: Pearson

Prentice Hall. Solomon, M. R., Marshall, G. W., Stuart, E. W., Smith, J. B.,

Charlebois, S., Shah, B. (2013). Marketing:Real People, Real Choices. (4th

Canadian ed.). Toronto: Pearson Education Canada Inc.

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preview essay on Marketing 2
  • Pages: 7 (1750 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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