The sampling method used in this survey was questionnaires. These questions were conducted online on random students and other citizens around Coventry University in London. A total of 149 respondents were interviewed albeit not every single one of them filled out all the questions. The sample population was random-both male and female as well as students and other employed/unemployed individuals. The questionnaire was sent to the respondents to fill out and send it back for analysis. Both nominal and ordinal data types were implemented in the research. The data was collected among 149 students. Only 122 students filled the questionnaires correctly representing an 81% of the total sample. Most students sampled preferred the Apple phone as their phone of choice but had to weigh the price and specification of this phone compared to those of Samsung or other brands. The students’ average disposable income also determined the kind of phone that they would buy. The survey was quite a success because a good number of the respondents answered the questions satisfactorily over a relatively short period of time. However, there are a few limitations to the sampling method used. These include;
Some of the answers did not seem honest. An example is the question of the cost of the current mobile plan. One respondent gave an answer of £100,000 per month. This answer does not sound appropriate at all. Handing out questionnaires instead of online surveys can be the solution because people become more honest.
Data errors. The few unanswered questions may have led to data errors which eventually affected the prediction of a larger sample size.
Because some of the questions required respondents to provide personal details about themselves, some of them skipped the questions or answered incorrectly. The average age of the respondents was found to be 21.6 years. Some were as old as 44 years of age while others were quite young (16 years old). The results show that H0 is not true therefore H1 is true. 10 respondents did not answer the question of age completely.
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