Burson-Marsteller was hired by the company so as to aid in the management of lobbying campaign whereby Arthur D Little research was mailed to main legislators. This information from the research was also included in all P&G’s sample packages.
As a vice president, I would capitalize on the already positive note that took place recently about being environmentally conscious. I would do my level best to spread the good news to all and sundry. I would buy leading newspaper pages and have the ranking printed on them, talk to both local and international press informing and reminding them of how important P&G’s products are. Apart from, that I would also try and collaborate with state and environmental officials of Vermont state and try talking them of a possible fully funded research on any issue under contention as far as P & G pampers are concerned. As a sign of corporate social responsibility, I would also offer to construct at the state a pediatrician hospital that would cater for all the children under the age of five and make it a research and referral hospital where such analysis can be done.
In conclusion, several LCA practitioners shy away at the unsuitable usage of these studies. Disposable vs Reusable Diapers.
Work citedArthur D Little, Inc. Disposable versus Reusable Diapers:Health,Environmental and Economic Comparative report. New York: Arthur D Little,Inc, March 16 1990.
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