A leader who effectively communicates with the employees within an organization generates loyalty and enthusiasm in the workplace, which are aspects that are significant for the accomplishment of organizational goals.
Effective leadership communication is significant in representing the organization outside the normal operations, especially where stakeholders are involved. For example, leadership communication plays a major role in attracting potential investors in an organization. The manner in which he/she communicates regarding the organization may attract or discourage investors. The same case applies to consumers, whereby they take everything seriously concerning how the leader portrays the organization through communication (Robbins et al. 2008 p 65). For example, they might be interested in understanding the organization’s involvement in social responsibility. An effective communicator is capable of maintaining credibility and is also able to generate positive perception amongst consumers regarding the organization’s products. Such a leader is capable of establishing useful links with other people, which is necessary for building strong collaboration for improved productivity. . Leadership Communication in Organizations.
Bruce G. Taproots for Transformation: Nurturing Intergenerational Discernment and
Leadership in an irrational World, Trafford Publishing, 2006
Robbins, S. P., Judge, T. A., Millett, B. & Waters-Marsh, T. Organisational Behaviour,
Fifth Edition, Pearson Education, 2008
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