Leadership communication is significant for the accomplishment of the goals of leadership. It involves eloquence in expressing the ideas of the leader to his followers. In an organization, effective leadership communication determines the relationship between the leader and the subordinates (Bruce 2006 p 32). Helps the leader to effectively persuade his/her subordinates to adopt new ideas for the success of the organization. Such leaders are able to interact with the employees to understand their problems and help them to identify viable solutions. A leader who effectively communicates the needs of his followers to people who matter for the purpose of creating attention and soliciting assistance generates confidence amongst the subordinates especially with the realization that their needs have been given consideration. A leader who effectively communicates with the employees within an organization generates loyalty and enthusiasm in the workplace, which are aspects that are significant for the accomplishment of organizational goals.
Effective leadership communication is significant in representing the organization outside the normal operations, especially where stakeholders are involved. For example, leadership communication plays a major role in attracting potential investors in an organization. The manner in which he/she communicates regarding the organization may attract or discourage investors. The same case applies to consumers, whereby they take everything seriously concerning how the leader portrays the organization through communication (Robbins et al. 2008 p 65). For example, they might be interested in understanding the organization’s involvement in social responsibility. An effective communicator is capable of maintaining credibility and is also able to generate positive perception amongst consumers regarding the organization’s products. Such a leader is capable of establishing useful links with other people, which is necessary for building strong collaboration for improved productivity.
Bruce G. Taproots for Transformation: Nurturing Intergenerational Discernment and
Leadership in an irrational World, Trafford Publishing, 2006
Robbins, S. P., Judge, T. A., Millett, B. & Waters-Marsh, T. Organisational Behaviour,
Fifth Edition, Pearson Education, 2008
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