Therefore, the individual advertising the product is not bound by the law to enter into a contract with the parties that respond to this advertisement offer. This simply means that the advertiser is at liberty to enter into a contract with the individuals who express interest or not, based on the choices of the advertiser. The case of an invitation to treat was demonstrated by the ruling under Pharmaceutical Society of Great Britain v Boots Cash Chemists, in which the court clarified the difference between an invitation to treat and an offer for sale. The courts clarified that the display of products on a shelf or the advertisement of the sale of a product in a newspaper simply amounts to an invitation to treat, which is simply the notification to invite the public to make their offers, without any legal liability on the side of the advertiser or the exhibitioner who has displayed the goods on the shelves. Question 2RodneyThe English contract law provides that the advertiser of goods or products for sale through a newspaper is under duty to scrutinize the offers that have been tendered by the interested parties if such offers are made before the expiry of the deadline that has been set by the advertisement, and without any variation in the offers. Pharmaceutical Society of Great Britain v Boots Cash Chemists.
1. Section 57 (2) of the Sale of Goods Act 1979
2. Pharmaceutical Society v Boots Cash Chemists  EWCA Civ 6
3. Fisher v Bell  1 QB 394
4. Partridge v Crittenden  1 WLR 1204
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