LadangKeajaiban means “Miracle Farm” in Bahasa Indonesia, the native language of Indonesians. It is a seed distribution network that aims to alleviate the troubles of sourcing for seeds in a messy, unorganized market, and provide farmers of all income levels with the highest quality, highest yielding crop seeds at prices below conventional crop seeds. In addition, we aim to provide these farmers with consulting services, access to latest farming techniques, as well as provide them an outlet to sell their crops conveniently.Farmers who register with LadangKeajaiban will buy hybrid crop seeds at a discount. These seeds have a 15-20% higher yield than conventional seeds. The farmers are then required to return a proportion of the crops grown with these seeds, which is derived at the start of the agreement, back to LadangKeajaiban as a “repayment” for the heavy discount. All remaining crop is then left for the farmer to peruse. Farmers can even sell the remaining crop back to Ladang at a competitive rate.Through this distribution network, we aim to target farmers in a heterogeneous farming industry, through all income brackets, and provide them the latest and best crop seeds at prices lower than conventional crop prices. Farmers will also save on pesticides, and have time reduced in maintenance through the larger ease of use in growing these better, high-quality crops.By providing a platform for farmers to easily buy hybrid crop seeds, in a country where the demand for them is growing tremendously, and a platform for them sell crops back after harvest season, we believe that LadangKeajaiban has what it takes to succeed in the farming industry in Indonesia.Current Market AnalysisHome to vast and abundant fertile soils, Indonesia is a major global player in a wide variety of tropical agricultural products. The percentage of land in Indonesia that is used for agriculture has risen over the years from pre-1980’s 21% of the total land area to 30% post-1990s which remains the same to this day.
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